taantumus Posted April 28, 2011 Share Posted April 28, 2011 My local soccer team happens to be called HJK. It also happens to be the most succesful team in Finland and the current champion. And so the spring is here, the last piles of snow are fast disappearing and a new season is just around the corner. Exciting, right! Right?Anyway, their logo falls into category "not a very pretty one, but one I'm used to". Like this:So I don't necessarily mean they need an update, but happened to be be drawing something on an envelope... and then came up with a logo. And then I decided to try to transform it to a real logo with the magic of computers. So here it is:Maybe not the most original, but what the hell.By the way, at some point in the wild 90's, they even had this monstrosity for a logo: Link to comment Share on other sites More sharing options...
theflakeband Posted April 28, 2011 Share Posted April 28, 2011 Like what you did even though I would like to see the flower design incorporated in it. By the way, what are the two stars for? Link to comment Share on other sites More sharing options...
msufan8 Posted April 28, 2011 Share Posted April 28, 2011 Great Start! But maybe you could try to keep the floral border in some way? I kind of like that element. Link to comment Share on other sites More sharing options...
oaklandhusker Posted April 29, 2011 Share Posted April 29, 2011 Instead of keeping the floral border, try replacing the stars with flowers of the same type... Link to comment Share on other sites More sharing options...
GeauxColonels Posted April 29, 2011 Share Posted April 29, 2011 Instead of keeping the floral border, try replacing the stars with flowers of the same type...If I'm not mistaken, the 2 stars probably symbolize the number of league titles for the team. So, if that's the case, you wouldn't see them replace the starts with the flowers. I think you could easily insert the new circle logo within an updated flower badge and keep the 2 stars above that. Link to comment Share on other sites More sharing options...
taantumus Posted April 29, 2011 Author Share Posted April 29, 2011 Yes, the two stars represent the 23 league titles.I tried to incorporate the flower thing in it, but it does change the whole look quite a bit. And is not without its problems. Anyway:One problem I see with this logo would face in an actual use is the thin lines between the letters. If you make the logo small enough, they will pretty much disappear. Link to comment Share on other sites More sharing options...
GeauxColonels Posted April 29, 2011 Share Posted April 29, 2011 I think the inclusion of the flower works well. But I do agree with your point about the thin lines. Why not try and thicken them a little? You may end up having to rework the letters a bit but I wouldn't start completely over. I think this is a solid modernization of the current logo while keeping the identity intact. Link to comment Share on other sites More sharing options...
theflakeband Posted April 29, 2011 Share Posted April 29, 2011 Great update, absolutely beautiful. Link to comment Share on other sites More sharing options...
Berlin Wall Posted April 29, 2011 Share Posted April 29, 2011 Wow, the second one is very good. I never liked the current HJK-Logo. I'm a simple person, I have a pixelated David Beckham as profile photo since 2010. Link to comment Share on other sites More sharing options...
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