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New Canadian Olympic Team Brand


officeglenn

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I already miss the leaf/flame mark.

The new mark is certainly understated and classy, but I'm worried it's just a bit to underwhelming. The old leaf/flame logo was both iconic and had enough going on to work. Oh well, this turned out much better then I thought it would so I can't complain.

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I already miss the leaf/flame mark.

The new mark is certainly understated and classy, but I'm worried it's just a bit to underwhelming. The old leaf/flame logo was both iconic and had enough going on to work. Oh well, this turned out much better then I thought it would so I can't complain.

If you look at the bottom of the OP video, it seems that the flame logo will continue (with new fonts and without the orange) for the actual Canadian Olympic Committee and the simple oval/leaf logo will only be for the Olympic Team. At least I think so.

old

400px-Canadian_Olympic_Committee_logo.svg.png

new

COC-Brand-3.jpg

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This was just launched today: http://brand.olympic.ca/

I think they hit the mark on the classic, understated, timeless look they were going for. I just worry someone will turn around in 15 years and decide to scrap it for teal and purple or whatever the design flavour of the week is.

TeamMark.png

Essentially, they've gone back to the future.

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It looks as though the U.S. Olympic Committee has recently completed a similar rebranding. The Committee logo has replaced the USA initials with the flag. The roundel looks a lot like the Canadian one with stars used instead of maple leaves on each side.

2189.jpg

http://www.usa-gymnastics.org/pages/post.html?PostID=5230&prog=h

coclogo.jpg

http://smr.newswire.ca/en/canadian-olympic-committee/canadian-olympic-committee-unveils-new-olympic-brand

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Overall clean design.

I think going back to an existing old logo is a bit of a cop out; nice way for the designer to make money off of someone else's work.

I love the Hall of Fame vintage look: Make a red version and you have a winner.

I love the mosaic in all its form. hopefully they will turn it into garments...

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I don't think it's possible for anyone to say that it's a poor design at all - I frankly enjoy how clean and sleek it is, but it is simply lacking in the 'wow' factor.

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It looks as though the U.S. Olympic Committee has recently completed a similar rebranding. The Committee logo has replaced the USA initials with the flag. The roundel looks a lot like the Canadian one with stars used instead of maple leaves on each side.

2189.jpg

http://www.usa-gymnastics.org/pages/post.html?PostID=5230&prog=h

Has the US lost some states? :upside:

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I already miss the leaf/flame mark.

The new mark is certainly understated and classy, but I'm worried it's just a bit to underwhelming. The old leaf/flame logo was both iconic and had enough going on to work. Oh well, this turned out much better then I thought it would so I can't complain.

If you look at the bottom of the OP video, it seems that the flame logo will continue (with new fonts and without the orange) for the actual Canadian Olympic Committee and the simple oval/leaf logo will only be for the Olympic Team. At least I think so.

old

400px-Canadian_Olympic_Committee_logo.svg.png

http://www.metronews.ca/toronto/canada/article/891700--in-pictures-riots-in-vancouver-after-stanley-cup-loss

new

COC-Brand-3.jpg

Good move including some flames on the Canadian logo.

c356e12740378586595dcf30f85c.jpeg

http://www.metronews.ca/toronto/canada/article/891700--in-pictures-riots-in-vancouver-after-stanley-cup-loss

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It looks as though the U.S. Olympic Committee has recently completed a similar rebranding. The Committee logo has replaced the USA initials with the flag. The roundel looks a lot like the Canadian one with stars used instead of maple leaves on each side.

2189.jpg

http://www.usa-gymna...tID=5230&prog=h

Has the US lost some states? :upside:

Yeah, the lack of stars on that is really disturbing. Bad move.

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  • 1 year later...

I already miss the leaf/flame mark.

The new mark is certainly understated and classy, but I'm worried it's just a bit to underwhelming. The old leaf/flame logo was both iconic and had enough going on to work. Oh well, this turned out much better then I thought it would so I can't complain.

If you look at the bottom of the OP video, it seems that the flame logo will continue (with new fonts and without the orange) for the actual Canadian Olympic Committee and the simple oval/leaf logo will only be for the Olympic Team. At least I think so.

old

400px-Canadian_Olympic_Committee_logo.svg.png

new

COC-Brand-3.jpg

For some unknown reason the COC appears to have replaced (yet again) their recently updated Olympic Committee logo with a simple maple leaf. No press release this time.

COC.png

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It looks as though the U.S. Olympic Committee has recently completed a similar rebranding. The Committee logo has replaced the USA initials with the flag. The roundel looks a lot like the Canadian one with stars used instead of maple leaves on each side.

2189.jpg

http://www.usa-gymna...tID=5230&prog=h

Has the US lost some states? :upside:

Yeah, 36 and these strange lands called the Dakotas

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Does anyone have a capture of the new branding? It looks like the site is down and I'm really curious to see it...

The small image of the updated logo that I posted above was taken from the bottom of the olympic.ca website. It's unfortunately the only one I could find. COC.png

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