officeglenn Posted June 6, 2011 Share Posted June 6, 2011 This was just launched today: http://brand.olympic.ca/I think they hit the mark on the classic, understated, timeless look they were going for. I just worry someone will turn around in 15 years and decide to scrap it for teal and purple or whatever the design flavour of the week is. Link to comment Share on other sites More sharing options...
IceCap Posted June 6, 2011 Share Posted June 6, 2011 I already miss the leaf/flame mark. The new mark is certainly understated and classy, but I'm worried it's just a bit to underwhelming. The old leaf/flame logo was both iconic and had enough going on to work. Oh well, this turned out much better then I thought it would so I can't complain. Link to comment Share on other sites More sharing options...
steve61 Posted June 7, 2011 Share Posted June 7, 2011 I already miss the leaf/flame mark. The new mark is certainly understated and classy, but I'm worried it's just a bit to underwhelming. The old leaf/flame logo was both iconic and had enough going on to work. Oh well, this turned out much better then I thought it would so I can't complain.If you look at the bottom of the OP video, it seems that the flame logo will continue (with new fonts and without the orange) for the actual Canadian Olympic Committee and the simple oval/leaf logo will only be for the Olympic Team. At least I think so.oldnew Link to comment Share on other sites More sharing options...
raysox Posted June 7, 2011 Share Posted June 7, 2011 I'm not really a fan, it's TOO simple. I do like the Olympic Committee a lot though. Link to comment Share on other sites More sharing options...
DEAD! Posted June 7, 2011 Share Posted June 7, 2011 This was just launched today: http://brand.olympic.ca/I think they hit the mark on the classic, understated, timeless look they were going for. I just worry someone will turn around in 15 years and decide to scrap it for teal and purple or whatever the design flavour of the week is.Essentially, they've gone back to the future. Link to comment Share on other sites More sharing options...
chestnutz Posted June 7, 2011 Share Posted June 7, 2011 One thing I quite like is that mosaic thing with all the geometric shapes. Creative idea to just extend all of the lines of the leaf out and make it. Link to comment Share on other sites More sharing options...
steve61 Posted June 8, 2011 Share Posted June 8, 2011 It looks as though the U.S. Olympic Committee has recently completed a similar rebranding. The Committee logo has replaced the USA initials with the flag. The roundel looks a lot like the Canadian one with stars used instead of maple leaves on each side. http://www.usa-gymnastics.org/pages/post.html?PostID=5230&prog=hhttp://smr.newswire.ca/en/canadian-olympic-committee/canadian-olympic-committee-unveils-new-olympic-brand Link to comment Share on other sites More sharing options...
AJM Posted June 8, 2011 Share Posted June 8, 2011 The typography and mosaic designs in the video were sweet, but this is essentially a cleaner version of an old logo Link to comment Share on other sites More sharing options...
GMac Posted June 9, 2011 Share Posted June 9, 2011 To be honest I completely forgot about the flame-leaf... saw this and went "they changed the typography, not bad" lol... its clean, its consistent... i like it Link to comment Share on other sites More sharing options...
Frenchie Posted June 13, 2011 Share Posted June 13, 2011 Overall clean design.I think going back to an existing old logo is a bit of a cop out; nice way for the designer to make money off of someone else's work.I love the Hall of Fame vintage look: Make a red version and you have a winner.I love the mosaic in all its form. hopefully they will turn it into garments... Link to comment Share on other sites More sharing options...
CS85 Posted June 15, 2011 Share Posted June 15, 2011 I don't think it's possible for anyone to say that it's a poor design at all - I frankly enjoy how clean and sleek it is, but it is simply lacking in the 'wow' factor. Link to comment Share on other sites More sharing options...
IceCap Posted June 15, 2011 Share Posted June 15, 2011 It looks as though the U.S. Olympic Committee has recently completed a similar rebranding. The Committee logo has replaced the USA initials with the flag. The roundel looks a lot like the Canadian one with stars used instead of maple leaves on each side. http://www.usa-gymnastics.org/pages/post.html?PostID=5230&prog=hHas the US lost some states? Link to comment Share on other sites More sharing options...
Jhero34 Posted June 16, 2011 Share Posted June 16, 2011 i love this, this to me says canada, its plain and simple, its our maple leaf and screams Canada to me.great work on the mosaic too thats such a cool designreally happy with this Link to comment Share on other sites More sharing options...
Buster Posted June 16, 2011 Share Posted June 16, 2011 I already miss the leaf/flame mark. The new mark is certainly understated and classy, but I'm worried it's just a bit to underwhelming. The old leaf/flame logo was both iconic and had enough going on to work. Oh well, this turned out much better then I thought it would so I can't complain.If you look at the bottom of the OP video, it seems that the flame logo will continue (with new fonts and without the orange) for the actual Canadian Olympic Committee and the simple oval/leaf logo will only be for the Olympic Team. At least I think so.oldhttp://www.metronews.ca/toronto/canada/article/891700--in-pictures-riots-in-vancouver-after-stanley-cup-lossnewGood move including some flames on the Canadian logo.http://www.metronews.ca/toronto/canada/article/891700--in-pictures-riots-in-vancouver-after-stanley-cup-loss Link to comment Share on other sites More sharing options...
deliver2david Posted June 16, 2011 Share Posted June 16, 2011 It looks as though the U.S. Olympic Committee has recently completed a similar rebranding. The Committee logo has replaced the USA initials with the flag. The roundel looks a lot like the Canadian one with stars used instead of maple leaves on each side. http://www.usa-gymna...tID=5230&prog=hHas the US lost some states? Yeah, the lack of stars on that is really disturbing. Bad move. Link to comment Share on other sites More sharing options...
steve61 Posted June 5, 2013 Share Posted June 5, 2013 I already miss the leaf/flame mark.The new mark is certainly understated and classy, but I'm worried it's just a bit to underwhelming. The old leaf/flame logo was both iconic and had enough going on to work. Oh well, this turned out much better then I thought it would so I can't complain.If you look at the bottom of the OP video, it seems that the flame logo will continue (with new fonts and without the orange) for the actual Canadian Olympic Committee and the simple oval/leaf logo will only be for the Olympic Team. At least I think so.oldnewFor some unknown reason the COC appears to have replaced (yet again) their recently updated Olympic Committee logo with a simple maple leaf. No press release this time. Link to comment Share on other sites More sharing options...
TorinK29 Posted June 6, 2013 Share Posted June 6, 2013 It looks as though the U.S. Olympic Committee has recently completed a similar rebranding. The Committee logo has replaced the USA initials with the flag. The roundel looks a lot like the Canadian one with stars used instead of maple leaves on each side. http://www.usa-gymna...tID=5230&prog=hHas the US lost some states? Yeah, 36 and these strange lands called the Dakotas Link to comment Share on other sites More sharing options...
MarkEightThree Posted June 6, 2013 Share Posted June 6, 2013 Does anyone have a capture of the new branding? It looks like the site is down and I'm really curious to see it... Link to comment Share on other sites More sharing options...
steve61 Posted June 6, 2013 Share Posted June 6, 2013 Does anyone have a capture of the new branding? It looks like the site is down and I'm really curious to see it...The small image of the updated logo that I posted above was taken from the bottom of the olympic.ca website. It's unfortunately the only one I could find. Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.