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American Eatery Hockey Concepts


drdougfresh

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So, I got bored with my current big project, and decided to throw something new into the mix. I saw the gas station concepts, and I thought "hmmm, what else could I use?" Didn't want to barge in and make concepts and feel like an a$$, so here's what I came up with.

Culver's isn't entirely "old" per se, but they have the perfect logo for a fauxback-type uni. I wanted to use older companies, because they have colors that work well with these uniforms as well. Numbers on the back are the years that the companies were founded. Enjoy!

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Not sure if I'm going to go back in and make corrections, as this was a just for fun kind of thing, but feel free to leave C&C!

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What this and the gas station logo uniforms remind me of is when i was in little league baseball and our team logos were the store or company that sponsored us...Pretty cool, thumbs up to both of you on your work with these concepts!!

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I wanted to use some more 'niche' places, places that don't try to cater to everyone, if that makes sense. Carl's Jr. is on the verge of that, but the others barely advertise heavily-- and I think that added to the concept. If I were to do more, I would definitely include Taco Bell, McDonalds, and KFC. They all started in the 40's, if I'm not mistaken.

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Not nationwide though. And specific to my region, they barely do. Like I said, it was a simple 'fun' project. If I really wanted to quantify exposure to make sure that they were truly low-budget advertisers to their target markets, I would have. Just for fun, guys. It's about the jerseys, not the companies.

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If your talking about Culvers they are midwest area, Wisconsin, Illinois and Minnesota mostly. Its a good company. But the concept, its pretty sleek. Looks like something the Maple Leafs would wear.

I was talking to Nash and CJ. I love Culver's, they actually just opened some in AZ (too many transplants not to have one. Thanks, I'm glad you like it. I wanted to keep the focus on their logo, I think it's incredibly simple, but also clean and fresh-looking.

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What's Culver's or Krispy Kreme??????? Living up in New England, we don't see any of these besides once in a while, an A&W

Mmmmmmm.. Krispy Kreme doughnuts... but you gotta go when the light is flashing. And, coincidentally, the Krispy Kreme concept is the best of the lot. Nice work...

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White castle changed their identity in 2003, and I didn't want to used the modern mark, so I went with the old one. Same with A&W and Carl's. They changed recently as well. As far as I could find, In N Out didn't have the arrow until recently either, at least not when they opened. Since I wanted to stay true to the origins of the companies, I went with older iterations of their logos. Hence the 'fauxback' look.

Thanks for all the C&C guys!

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