Cowboys' "Alternate" Wordmark

[rebelx]

I noticed some time ago that the Cowboys' current navy jersey has a wordmark that's in a different font from the one that the team's main wordmark logo uses. If I'm correct, this mark also used to be on the white jersey, and then was taken off for reasons I can't fathom (what the hell is it with the Cowboys and trying to keep their two jerseys so disparate from one another?). How come that other wordmark isn't on the site, and does anyone know where it can be found, exactly? Also wondering why it's used on the jersey when it isn't even the team's official wordmark.

[phutmasterflex]

Cowboys just like to be different

http://sports.espn.go.com/espn/page2/story?page=lukas/071025

[TornadoGTS]

Here ya go:

[IceCap]

So we can add mismatching wordmarks to the Cowboys' list of uniform blunders?

How hard is it to standardize a uniform set Jerry? Come on.

[TruColor]

Here's the version currently being used on the dark uniforms:

Metallic version:

Flat, non-metallic version:

And on the home uniforms, they used this - Royal Blue with Silver-Green - between 1996 and 1998:

Metallic version:

Flat, non-metallic version:

[slats7]

For a brief period in 1960, the Cowboys used a different font and a different cartoon cowboy on their pennants.

[Slickster]

Any idea if that wordmark is based off a particular font or if it's custom work?

[Gothamite]

For a brief period in 1960, the Cowboys used a different font and a different cartoon cowboy on their pennants.

Many, if not most, of the pennants from that period used unofficial wordmarks and graphics.

[BlueSky]

For a brief period in 1960, the Cowboys used a different font and a different cartoon cowboy on their pennants.

Looks like he has a footlong from Subway.

[rebelx]

Hey CW and Tornado, thanks for the logos; much appreciated. Now I can tinker with them in Photoshop and such .

Shouldn't Chris post these to the main site at some point? They are official, after all.

Honestly, it would be interesting if the Cowboys actually switched to these as their regular wordmarks. They look pretty cool (at least I think so), and the font on their normal wordmarks looks too much like the one the Bills use (they're technically the same, just with different heaviness of characters. Sure, their official marks look more Western, but the 49ers abandoned their old school font and went with the one that matches the helmet logo, and I got used to their new mark pretty quick.

[tBBP]

Here's the version currently being used on the dark uniforms:

Metallic version:

Flat, non-metallic version:

And on the home uniforms, they used this - Royal Blue with Silver-Green - between 1996 and 1998:

Metallic version:

Flat, non-metallic version:

Are those actually an official Cowboys wordmark? If so, it's just about as jacked up as the rest of their identity is. At the least, someone could afford to fix those mitre points.

[TruColor]

Are those actually an official Cowboys wordmark? If so, it's just about as jacked up as the rest of their identity is. At the least, someone could afford to fix those mitre points.

Yeah - they're all official. And yes, they're not exactly perfect are they?

[TFoA]

Here's the version currently being used on the dark uniforms:

Metallic version:

Flat, non-metallic version:

And on the home uniforms, they used this - Royal Blue with Silver-Green - between 1996 and 1998:

Metallic version:

Flat, non-metallic version:

Are those actually an official Cowboys wordmark? If so, it's just about as jacked up as the rest of their identity is. At the least, someone could afford to fix those mitre points.

It's crazy how they not only have all of these different shades of blues & silvers, but list them all as official colors. The Cowboys identity irks me, mainly because it could be fixed so easily!

[BrandMooreArt]

i do love the Cowboys but their entire identity gives designers nightmares

[TruColor]

It's crazy how they not only have all of these different shades of blues & silvers, but list them all as official colors. The Cowboys identity irks me, mainly because it could be fixed so easily!

i do love the Cowboys but their entire identity gives designers nightmares

I've posted the myriad of Cowboys colors many times before, but I thought I'd post a breakdown of the colors used - both in their home White uniforms, and what is used in the dark unis:

Gives you an even better idea as to how messed up this all is...

[DeFrank]

I hate the Cowboys about as much as anything there is, and I love the fact that their identity is a mess!

[Michigan Dave]

Here's the version currently being used on the dark uniforms:

Metallic version:

Flat, non-metallic version:

And on the home uniforms, they used this - Royal Blue with Silver-Green - between 1996 and 1998:

Metallic version:

Flat, non-metallic version:

Interesting. It is my understanding that that wordmark was a Nike design, when Nike and the Cowboys had the partnership and it showed up under the collar, I always thought it was the straightened version of the arc wordmark Nike used on apparel. (Best seen here, I guess: http://cgi.ebay.com/VTG-Dallas-Cowboys-Football-Sweater-XL-Nike-Retro-NFL-/250796534874?pt=US_CSA_MC_Shirts&hash=item3a64a36c5a#ht_563wt_905)

Is that true, or was the wordmark under the star on the collar of the double-star jerseys from when Apex still made the unis similar? My eyes are straining trying to find it on photos online.

[CubsFanBudMan]

I believe the Apex double-star jerseys had both a star and a wordmark under the collar. And I believe that wordmark is the traditional one.

However, I have a Wilson authentic home from 1996 that has this alt wordmark (and a replica Reebok blue) but I never thought to look if they rendered them in different colors like everything else. I'm going to have to dig those out. I think it is a Nike wordmark, though, as I have a cap with that in just white on the back.

And I agree that this just adds to their mess of an identity. It was impossible to order stuff and have it match back in the day. I just hope they don't go Chargers or Bills and try to merge all their colors on all their uniforms in some way when they finally do update.

[TruColor]

Here's the version currently being used on the dark uniforms:

Metallic version:

Flat, non-metallic version:

And on the home uniforms, they used this - Royal Blue with Silver-Green - between 1996 and 1998:

Metallic version:

Flat, non-metallic version:

Interesting. It is my understanding that that wordmark was a Nike design, when Nike and the Cowboys had the partnership and it showed up under the collar, I always thought it was the straightened version of the arc wordmark Nike used on apparel. (Best seen here, I guess: http://cgi.ebay.com/...5a#ht_563wt_905)

Is that true, or was the wordmark under the star on the collar of the double-star jerseys from when Apex still made the unis similar? My eyes are straining trying to find it on photos online.

I believe the Apex double-star jerseys had both a star and a wordmark under the collar. And I believe that wordmark is the traditional one.

However, I have a Wilson authentic home from 1996 that has this alt wordmark (and a replica Reebok blue) but I never thought to look if they rendered them in different colors like everything else. I'm going to have to dig those out. I think it is a Nike wordmark, though, as I have a cap with that in just white on the back.

And I agree that this just adds to their mess of an identity. It was impossible to order stuff and have it match back in the day. I just hope they don't go Chargers or Bills and try to merge all their colors on all their uniforms in some way when they finally do update.

Yeah, the double-star jerseys had the Star plus the traditional wordmark. I've got an actual printed Style Guide sheet for those uniforms.

[slats7]

I believe the Apex double-star jerseys had both a star and a wordmark under the collar. And I believe that wordmark is the traditional one.

However, I have a Wilson authentic home from 1996 that has this alt wordmark (and a replica Reebok blue) but I never thought to look if they rendered them in different colors like everything else. I'm going to have to dig those out. I think it is a Nike wordmark, though, as I have a cap with that in just white on the back.

And I agree that this just adds to their mess of an identity. It was impossible to order stuff and have it match back in the day. I just hope they don't go Chargers or Bills and try to merge all their colors on all their uniforms in some way when they finally do update.

The 1995 road jerseys by Ripon had the correct wordmark.