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Florida Panthers Logo


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Here's a very early version of my concept. I'm trying to get away from using the stick in hockey logos, without adding any highlights or accents, this logo looks like it's seriously from the 70's... ridiculous.

I wanted to keep the palm tree, but also incorporate an "F" (in the tree and palms) and a "P" (again, tree and the sun)..

Does this work? Is it pretty clear or lost in too much?

I hate posting half done concepts but I don't want to waste time if it won't really work once it's finished. I feel like I made the tree trunk too wide but at the same time, I wanted to be able to add all three traditional color stripes into it... I plan on adding yellow through out the leaves and red into the blue on the trunk..

Any other ideas?

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I understand what you're going for but there is a lot going on. Gotta equalize your strokes with the lines you're going for. Simplify, simplify, it could come together with a little refinement.

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