nash61 Posted July 3, 2011 Share Posted July 3, 2011 OLDNEW On September 20, 2012 at 0:50 AM, 'CS85 said: It's like watching the hellish undead creakily shuffling their way out of the flames of a liposuction clinic dumpster fire. On February 19, 2012 at 9:30 AM, 'pianoknight said: Story B: Red Wings go undefeated and score 100 goals in every game. They also beat a team comprised of Godzilla, the ghost of Abraham Lincoln, 2 Power Rangers and Betty White. Oh, and they played in the middle of Iraq on a military base. In the sand. With no ice. Santa gave them special sand-skates that allowed them to play in shorts and t-shirts in 115 degree weather. Jesus, Zeus and Buddha watched from the sidelines and ate cotton candy. POTD 5/24/12, POTD 2/26/17 Link to comment Share on other sites More sharing options...
DDR Posted July 3, 2011 Share Posted July 3, 2011 OLDNEWEh. Looks like some weird offshoot TurboTax product from the early 2000s. Link to comment Share on other sites More sharing options...
max Posted July 3, 2011 Share Posted July 3, 2011 If this logo was a 3-D object, it would make no sense either. The old logo does not indicate "direction" like the new Pioneer arrow does. The traditional colors of red, white, and blue; the brand name, Pioneer; and the arrow are all old themes. Of course the new logo looks odd, the white arrow thing is pointing either a) backwards or at a spot on a solid red ball. The only modern aspect of the new identity is the text. I have never heard of Pioneer gas, so it is difficult to tell whether I like the new version or not. But, if a company has to change their logo they might as well be seen as a start-up. My point is, if a start-up had this logo, they might be taken as a "weird offshoot TurboTax product from the early 2000s." Haha.The old logo helped you remember the name "Pioneer," but this logo is too abstract, and the script is too reminiscent of other brands. The best thing the old logo had going for it was the name in the middle. Instead of the marketing team viewing their old logo as merely "old" and not a still-surviving artifact, they would have seen the strengths and the weaknesses. Instead, they confused the red ball and white thing and moved the name of the company away from the most distinguishing part of the logo. Why not rename the whole company the name isn't interesting enough on its own? Why even keep the red ball/white thing brand? Link to comment Share on other sites More sharing options...
nash61 Posted July 3, 2011 Author Share Posted July 3, 2011 Here, this might help people. It's the primary use of the logo. On September 20, 2012 at 0:50 AM, 'CS85 said: It's like watching the hellish undead creakily shuffling their way out of the flames of a liposuction clinic dumpster fire. On February 19, 2012 at 9:30 AM, 'pianoknight said: Story B: Red Wings go undefeated and score 100 goals in every game. They also beat a team comprised of Godzilla, the ghost of Abraham Lincoln, 2 Power Rangers and Betty White. Oh, and they played in the middle of Iraq on a military base. In the sand. With no ice. Santa gave them special sand-skates that allowed them to play in shorts and t-shirts in 115 degree weather. Jesus, Zeus and Buddha watched from the sidelines and ate cotton candy. POTD 5/24/12, POTD 2/26/17 Link to comment Share on other sites More sharing options...
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