Winnipeg Jets Release Logo

[Gothamite]

Hey, now. Don't make this personal.

[walby2]

The logo isn't a show-stopper, but it also isn't an embarrassment either. It's a good, solid, understated logo that fans will develop affection for over time not unlike another team I can think of that put an 'H' on a 'C' and called it their logo.

It probably could have been a little better (especially considering the Moose logo was arguably one of the very best in the minors), but overall I'm happy with it. As someone else said, 7/10.

[steve61]

Why does the maple leaf have weird bevels, but the rest of the logo is flat?

The jet is beveled right down the middle to resemble the needle on a compass rose.

[ARTnSocal]

I'm mostly interested to see how the fans up in Winnipeg react to it.

They lobbied hard to get the 'Jets' nickname back, do they really want a logo so very different from the one they had in the 80s and then tweaked a bit in the early 90s with silver-gray added to the color-scheme?

I look forward to seeing the uniform set in September ...

[fishheatcats]

This gets a "meh" from me. I like the concept behind it and the tie-in with the air force and all that. But something just seems missing. I'm not crazy about any of the logos. The wordmark is the worst of the lot. The apostrophe-looking maple leaf seems tacked on and the font just looks weird.

Really there isn't much continuity between them other than the beveled maple leaf(though I do like the rendering of the leaf).

I think the roundel would look better as the shoulder patch, and the "wings" logo on the front.

Frankly I would have preferred a modernized version of the old logo. I hope they have it as a 3rd.

I'd like to see the wings from the secondary behind the roundel, with "Winnipeg Jets" arching around the bottom of the blue circle.

[dgnmrwrw]

I get the maple leaf for the roundel logo, but the others look forced to me. I don't get the whole "We're in Canada, we have to throw a maple leaf on everything" thinking lately.

The maple leaf isn't as widespread as you may think it is. Given the air force them they're going with, it works.

The problem with this "research" comparing the relative use of the Maple Leaf to that of the Star is that the data aren't equally weighted. It's as if one said that City A, with 35 petty thefts, had the same crime rate as City B, with 35 multiple homicides, simply because they both had 35 crimes. Obviously, one is different from the other, and simple adding of figures doesn't tell the true story. One has to consider the weight behind each piece of data being considered. In this case, one piece of imagery, the Star, has many more connotations representing a world's worth of various histories associated with it. In contrast, the Maple Leaf tends to have one single connotation, that of the nation of Canada, associated with its use.

As a test, consider the following symbols (treat it as if it were a Rorschach test):

What is your first association with this image?

Now, by contrast, what is your first association with this image?

While the answer to the second question may have been "The United States of America", anyone with a brain would be forced to admit that it's more likely that the answer to the first question was "Canada". The symbols aren't equally weighted. The Maple Leaf simply has more connotative baggage built into it than does the Star. Thus (everything else being equal) it's a more flimsy design element association than is a star.

[a3uge]

Love both the primary and secondary. Can't understand the wordmark.

[IceCap]

I get the maple leaf for the roundel logo, but the others look forced to me. I don't get the whole "We're in Canada, we have to throw a maple leaf on everything" thinking lately.

The maple leaf isn't as widespread as you may think it is. Given the air force them they're going with, it works.

The problem with this "research" comparing the relative use of the Maple Leaf to that of the Star is that the data aren't equally weighted. It's as if one said that City A, with 35 petty thefts, had the same crime rate as City B, with 35 multiple homicides, simply because they both had 35 crimes. Obviously, one is different from the other, and simple adding of figures doesn't tell the true story. One has to consider the weight behind each piece of data being considered. In this case, one piece of imagery, the Star, has many more connotations representing a world's worth of various histories associated with it. In contrast, the Maple Leaf tends to have one single connotation, that of the nation of Canada, associated with its use.

As a test, consider the following symbols (treat it as if it were a Rorschach test):

What is your first association with this image?

Now, by contrast, what is your first association with this image?

While the answer to the second question may have been "The United States of America", anyone with a brain would be forced to admit that it's more likely that the answer to the first question was "Canada". The symbols aren't equally weighted. The Maple Leaf simply has more connotative baggage built into it than does the Star. Thus (everything else being equal) it's a more flimsy design element association than is a star.

Like I said in the other thread, my American imagery survey didn't count every team that used a star as using American imagery. It had to be used in a stars-and-stripes motif to count as a logo that used American imagery. The Texas Stars, for example, were not included on my list of American teams that had patriotic American logos.

[nash61]

Chipman: "The logo started with the roundel, the circle and the maple leaf, and we went from there..."

So, ummmm... they added a Jet?

[FiddySicks]

I like it. Not great, but for an obvious rush job it's pretty well done. Going simple was the best way to go, and I as well feel that it'll grow on people soon enough. Bummer that we have yet another red and navy team in the league, but they kinda pigeonholed themselves into those colors by giving the fans what they wanted and sticking with history. I certainly can't blame them. If they can resist the temptation to add red on the jerseys and keep it strictly to the logos their set could be fantastic. If not, it'll be pretty good but mostly meh.

[pittfan11]

I generally like the logos, HATE the main font. Why go lower-case?

[ARTnSocal]

Here's what irks me .... and I'm probably in the minority about this, and perhaps too much of a traditionalist, but ........

I felt it was an injustice when they relocated .... Their fan support was outstanding.

I have memories of everyone in the crowd wearing white when they played at home in the playoffs

They got a team back ... and they're gonna be called the Jets ........ Given that, I would have liked to see them look just like they did before they left ... or at the very most, just a very slight tweak from their old look.

[BrandMooreArt]

very disappointing. Grundel and Davidson's proposal blows this out of the water. i actually dont have anything good to say about this set of logos as individual marks or a a system.

primary - the concept is fine, and it seems they drew some inspiration from Davidson's take here. but its so poorly executed, it dosnt matter. for a logo that uses 6 different colors, it feels like it needs 1 or 2 more because the plane and containing shape are so flat. the jet or the maple leaf may have worked here, but laying one beveled shape on top of the other makes for an awkward, busy, and clunky mess thats FULL of tangents. poor craftsmanship and a lack of understanding of design principals. the thick, plain outer rings do nothing for it. it makes the whole thing look unfinished and rushed. the white "point" is another tangent and now really starts to feel like 1 idea too many. the color scheme would be fine if they would stick to one silver/grey, red, and blue

secondary - that beveled leaf is such an eyesore. none of the other elements are done in that style. they need to be though, everything looks half finished and amateurish. tangents all over this one too and the sticks have a very strange proportion. the only way i can tie this one to the primary (apart from color) is by the maple leaf, and thats such a played out concept anyway. very unnecessary to make that the hero of the identity.

word mark - this is the worst one of them all. those letters are each doing their own thing not giving a crap about the other. they look like they're not even from the same typeface, and obviously have been forced to work together. these sans serifs have been manipulated to work as a script, and its just really poor. only 2 of the letters have a white "cut" in them, just making the whole thing worse. of course, they bring back that maple leaf which looks even more out of place than in the other two. is it supposed to be an apostrophe? and why the white stroke between the grey and blue here, but not on the other 2?

this whole system is lacks continuity, consistency, craftsmanship, and a reason for being. the maple leaf should not be carrying the load for this identity. i usually see good things in identities/logos that others do not. i cant find anything i like here. this is one of the worst logo systems i can think of in sports.

[Evil Doctor]

I get the maple leaf for the roundel logo, but the others look forced to me. I don't get the whole "We're in Canada, we have to throw a maple leaf on everything" thinking lately.

Exactly who's doing that? There are exactly one other team that use a maple leaf in their logo. None of the 8 teams use a maple leaf in the CFL. One, now two of 7 teams in the NHL use a maple leaf,(the other team of course being called the Maple Leafs...duh). The Toronto Blue Jays and the Toronto Raptors do not use maple leafs. So who is slapping a maple leaf on everything?

[AlletropirRetep]

awesome

[chrysleraspen08]

I love this logo. I was afraid of some sort of cartoony crap, now I'm relieved. Good thing that they did this.

[aci]

The more I look at this logo set, the more I hope this is some kind of sick joke.

[Viper]

I like it, except for the placement of the maple leaf on the wordmark. It looks like "Jet's," which is stupid.

My thoughts exactly.

[-DASH]

it sucks. big time.

[ARTnSocal]

The Toronto Blue Jays and the Toronto Raptors do not use maple leafs. So who is slapping a maple leaf on everything?

They did for 25-some years

(not that there's anything wrong with that)