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Elite Football League of India


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Just saw this from a post on the UniWatch site. Wow. Talk about bringing a professional look to a professional league! So much so I used TouchdownIndia as my username.


So this newbie posted this in a few threads, so I thought I'd help him out. The stuff is somewhat generic, like a small league here that ive seen logos for. But none of them are really bad.

The league will start next year, and was just announced August 5th. Ditka, Jawarski, and Brandon Chillar were investors in this. I thought this was really interesting, too.

Future Expansion

League officials plan to double the number of teams for the 2013-2014 season and four in each following season until 2022. This expansion would mean that the EFLI would boast 52 teams, one for each Indian city with 1 million or more residents.

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Epiphany: It's called the elite football league of India. Does that mean there's a pretty good football league of India, followed by the average football league of India, and finally the bad football league of India? What if more leagues became more descriptive of themselves? The vastly overpaid steroid powered baseball league of America and one Canadian team? Or the inaccurate ethnic representation of the United Sates and one Canadian team basketball league? Or perhaps the whiny 300 pound men who throw tantrums at 5 million dollar checks football league of the united states? And finally, the nobody really cares except for a few teams where its cold hockey league of united states but mainly Canada? It's thoughts like these that prevent me from having maintaining a long term relationship.

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Elite Football League of India launched - Mumbai

America?s top sport and one of the world's most powerful economic forces in professional sports, American football, is all set to change the sporting landscape in India with the launch of the Elite Football League of India. 5th August 2011

America?s top sport and one of the world's most powerful economic forces in professional sports ? American football ? is all set to change the sporting landscape in India with the launch of the Elite Football League of India(EFLI). The inaugural season of the EFLI will be played from November 2012through to February 2013.

The first season of EFLI will be held at a custom-fit stadium in Pune between eight teams from Delhi, Mumbai, Goa, Bhubaneswar, Delhi, Hyderabad, Kolkata, Punjab and hosts Pune. Each team will play the other twice, which adds up to 56 games plus two play-off games to decide the top teams. One of the country?s leading sports broadcasters is on-board with the story with the intention of being the official broadcast partner and will air the games, including the Saturday and Sunday games as well as 13 Monday Night Football games.

Speaking at the inauguration, Sunday Zeller, Founder, EFLI said, ?The launch of EFLI in India is a momentous occasion for us and indeed for the game. American Football is an inherent part of the American way of life. With a history of over 100 years, the game has acquired cult status in US, which can be mapped alongside its history. India has been known to assimilate cultures like very few countries have done, and that, coupled with the immense pool of talent makes it an ideal choice for a concept like EFLI. We are certain that these factors will combine to make India a force to reckon with in this great game of American Football, apart from creating the most lucrative sports league in the country.?

The EFLI will comprise of Indian players and coaching staff who will be ably supported by professionals from American teams. One of the purposes of EFLI is to promote football as a culture and to do that a lot of programmes will be conducted at schools and colleges across India to provide opportunities for deserving candidates at the grassroots level. In the subsequent seasons, similar programmes will be conducted in Sri Lanka, Bangladesh, Nepal and Pakistan. The idea is to eventually attract talent from all these nations to be a part of EFLI which will add a lot of flavour to the league.

The EFLI will work on a franchisee model, and like all franchise sports, the team ownership will be determined through auctions. What differentiates EFLI from other sports operating on the same model is that the bidding for ownership would be open to Indian and non-Indian bidders alike, making it the first truly international sport league in India. The games will be broadcast on television and will be well supportedby other forms of marketing including the very attractive merchandising model which has proven its worth in recent years. In addition, are the opportunities present in the electronic, fantasy gaming and new media platforms all of which offer explosive potential to brands for consumers outreach.

Talking at the opportunities offered by EFLI, Richard Whelan, CEO, EFLI said, ?With a population of over a billion and one of the highest rates of economic growth, India is beyond doubt a great market for the sports and entertainment sectors. A concept like EFLI presents a huge opportunity and the perfect platform for brands, both, currently operating in India and thoseplanning to enter the Indian market, to get visibility and reach out to theirpotential consumers.?

The EFLI has been working with the Government of India and the Sports Authority of India (SAI) to bring this sport to India. The SAI recently allowed its facility in Balewadi (Pune) to be used for an orientation programme conducted by EFLI. SAI has also consented to support such programmes across other major cities which will host similar programmes in due course of time. On its part, the Elite Football Federation ofIndia (EFFI) will share 15% of its revenue with the Ministry of Sports, Government of India which will go towards maintaining many of its ongoingprogrammes and facilities.

Speaking about the partnership, Manohar Bangera, COO, EFLI, said, ?Sport as a culture and way of life is a relatively recent phenomenon in India. While the government agencies do their bit to promote sport, in our opinion, the private organisations including sports governing bodies and corporates have as much responsibility. We are glad that the Government of India and the Sports Authority of India have been very forthcoming and supportive for EFLI and hopethat this is just the beginning of a historical and mutually beneficial partnership.?

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Hi Brian-

Hope you are well. You humor, wit and dry sense of humor have been missed. How have you been? Congratulations on the Stanley Cup win by the way.

The launch of a new American-style football league in a country the size (and income potential) of India is an ENORMOUS story. How a League brands itself and its' teams identities a perfect topic for sites such as Creamer, UniWatch and other sports branding blogs. I look forward to feedback from Creamer and UniWatchers since there are still small things we want to work out on the marks and this forum is ideal to listen to ideas and suggestions for the new League.

Forum members, please let me know your thoughts? I welcome the chance to take suggestions and make those for the next wave of revisions moving forward.

I hope you enjoy the new work and the chance to dialogue on a project of this scope.

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None of the logos are bad, and I actually like some of the color schemes.

However, I hate the league name.

Either should just be Elite Football League...or Indian Football League. I rarely like when an acronym is used with an "and, in, the, etc" also in there.

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Thanks everyone for all the positive words and ideas. It's refreshing to see a new group on the Creamer site who embrace what they see and not succumb to the "mob" mentality of the old forum members from the back in the day. A breath of fresh air and greatly appreciated by the designers who did such a great job on the EFLI brand identity. Special thanks to Chris Creamer and RaySox for allowing us a forum to present our work. Greatly appreciated. And please continue to provide your feedback, it's already stirred some new thinking.

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To all new posters: please search for the members "bricknivy", "meangreen", "spanishinquisition", and am I missing anyone else Tom?

Or just look for previous mentions of gameplan creative.

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