Sam Adams Label Change

[FiddySicks]

So a few weeks ago while in Boston I got a bottle of my favorite beer, Sam Adams. Same ol' label as always.

But about a week later while in Philadelphia I got another one with lunch and got a pretty interesting surprise

Now I'm seeing this new label everywhere. Anyone else notice this? I honestly liked the old label better.

[AndrewPF]

My dad's got a few Sam Lights in the fridge and I noticed they look different than usual, too.

[burgundy]

I believe it's an updated version of the original label.

[STL FANATIC]

Interesting fact: Boston Lager is actually a St. Louis recipe.

Not that it matters... but I love that anyways.

[NEW.ERA]

It's a nice update, but no label change will make your beer taste any better.

[andrewharrington]

New layout is definitely a winner, but I feel like they should go more handcraft with the look of the label, instead of a shiny 4-color process print glued onto a bottle. The tactile nature of a bottle is where quality is relayed to the consumer. That's why the glass Coke bottles with the graphics printed directly on will always endure.

[Gothamite]

Interesting fact: Boston Lager is actually a St. Louis recipe.

Not that it matters... but I love that anyways.

And much of it is brewed under license... by Miller.