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Sam Adams Label Change


FiddySicks

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So a few weeks ago while in Boston I got a bottle of my favorite beer, Sam Adams. Same ol' label as always.

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But about a week later while in Philadelphia I got another one with lunch and got a pretty interesting surprise

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Now I'm seeing this new label everywhere. Anyone else notice this? I honestly liked the old label better.

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New layout is definitely a winner, but I feel like they should go more handcraft with the look of the label, instead of a shiny 4-color process print glued onto a bottle. The tactile nature of a bottle is where quality is relayed to the consumer. That's why the glass Coke bottles with the graphics printed directly on will always endure.

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