Pharos04 Posted August 11, 2011 Share Posted August 11, 2011 I work for Sports Authority out in Boston, and while checking my email at one of my stores today, I found one from the Chief Marketing Officer with an announcement saying that they are pursuing the naming rights for the Bronco's stadium. Here's the full email:We are excited to announce, and some of you may have heard, that we are working on a deal that will greatly expand our relationship with the Broncos, including the naming rights to the stadium. This pivotal piece has been built into our overall brand strategy for over a year, especially in Colorado that is fortifying our emotional connection with our customers and Broncos fans. Marketing has allocated its resources developing grassroots and other initiatives to enhance the Sports Authority name. This effort will take the Sports Authority name to the next level. After we conclude the agreements, we will be sharing with you more details.They are also based in Colorado same as Dick's which has the naming rights to the Colorado Rapids field. Some corporate competition?Share your thoughts Link to comment Share on other sites More sharing options...
McCall Posted August 11, 2011 Share Posted August 11, 2011 Sports Authority would be a better choice over Dick's.Dick's Field? Man if the Broncos suck at home... https://dribbble.com/MakaioCall Link to comment Share on other sites More sharing options...
The_Admiral Posted August 11, 2011 Share Posted August 11, 2011 There's already a Dick's Sporting Goods Field for their soccer team, that's why. "Sports Authority Stadium" just ends up sounding oddly Soviet to me, ironic given the rampant commercialism of stadium naming rights. ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
Viper Posted August 12, 2011 Share Posted August 12, 2011 This story has already been making the rounds. (h/t Pro Football Talk) Link to comment Share on other sites More sharing options...
ldswoosh33 Posted August 12, 2011 Share Posted August 12, 2011 Just keep @mile high with the name and its cool with me. But what ever. Nike ID stadium coming soon to the NFL. Romans 5:8 NikoLazar.com Link to comment Share on other sites More sharing options...
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