josh_cat_eyes Posted August 18, 2011 Share Posted August 18, 2011 So, I just started working at a place called Summerside Butchers Shop and they have a terrible logo:So I decided to make them a new one:I like it but it doesn't feel right and I need some help. Any ideas? C&C is welcome. Link to comment Share on other sites More sharing options...
Shumway Posted August 18, 2011 Share Posted August 18, 2011 For one, it's missing an apostrophe. As for the actual concept itself, it's just kind of bland. It looks more like the sign out front, rather than the actual logo for the company. I don't see ay relevance to the leaves next to "Summerside" and a butcher shop. In the current logo, is the cartoon guy a depiction of the owner, or just some random clip art? If it's actually supposed to be someone, why not roll with it and try to simplify it? Maybe just make the head part of the logo and work the text in a little better.On a quick google search, I noticed these:The type is working with the butcher image, rather than just sitting beside him. Link to comment Share on other sites More sharing options...
scottysprings Posted August 18, 2011 Share Posted August 18, 2011 I agree with what Shum. It just looks way too bland at the moment and the choice of fonts is a little odd. Somewhat insignificant but it looks like the negative space inside the "R" in "SUMMERSIDE" and "O" in "SHOP" are colored a different hue than the rest of the background. Link to comment Share on other sites More sharing options...
josh_cat_eyes Posted August 18, 2011 Author Share Posted August 18, 2011 Yeah I was messing around with the colors so that could be. And no, its just a random piece of clipart. Also I was just trying to add some sort of design element with the leaves. Link to comment Share on other sites More sharing options...
docrocket Posted August 18, 2011 Share Posted August 18, 2011 Which font did you use for the "Summerside"? Is that the Toronto Subway Regular?I also promise to avoid any cheap/easy references to "Bud the Spud" or "Lester the Lobster", in respect of your new gig on PEI.Anne of Green Gables is fair game though... I can haz sig? Link to comment Share on other sites More sharing options...
Cola Posted August 18, 2011 Share Posted August 18, 2011 Why use a random piece of clipart? Take the opportunity to get creative if you are going to redesign the logo and find a way to say "butcher shop" if you only had to use "Summerside" and nothing else.The obvious is to create a meat cleaver logo and work that in somehow. Apron, cutting board, cut of meat, display case, lots of things to go off here. Link to comment Share on other sites More sharing options...
josh_cat_eyes Posted August 22, 2011 Author Share Posted August 22, 2011 Yeah I just did it on my own cause personally I think the current logo is cheesy and terrible, Its more of a cartoon than a logo. It sucks though because the owner really likes his "meat guy" so I don't think he is going to use anything unless its with that guy. So if there is anyone here who can help me out, that would be awesome. Also the fonts are Futura Medium and Freshman. Link to comment Share on other sites More sharing options...
oddball Posted August 23, 2011 Share Posted August 23, 2011 Here's the problem with it. It doesn't say "Butcher's Shop" it visually says, "Flower Shop". The leaves give the viewer the wrong feel. If you were to put a cleaver knife on the left and a t-bone steak or a side of ham on the right, you'd have an old-time New England sign feel to it and get your message across visually a lot better. It's subtle little things that make a good design. Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.