BrandMooreArt Posted September 10, 2011 Share Posted September 10, 2011 this isnt so much about design as it is advertising and campaign strategy but OMG what a great strategy. bringing a LOT of attention to Dodge AND getting people to go outside! i love this idea. from AdWeek: http://www.adweek.com/news/advertising-branding/ad-day-dodge-134706note: the first one has been foundhttp://www.youtube.com/watch?v=ESc8V1-OTGo GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
CS85 Posted September 11, 2011 Share Posted September 11, 2011 that's cool as hell, brilliant strategy. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
leggman01 Posted September 12, 2011 Share Posted September 12, 2011 placerville, ca...hangtown motel Link to comment Share on other sites More sharing options...
54Chevy Posted September 12, 2011 Share Posted September 12, 2011 when i first saw this, i thought it was great. i liked how it was hitting to the point that there is life outside your computer, but yet at the sign off, it tells you to go to youtube to see more. i understand you have to get directions and info somewhere, but it's directing you to go to the very place it is persuading you to leave behind. Link to comment Share on other sites More sharing options...
BrandMooreArt Posted September 13, 2011 Author Share Posted September 13, 2011 yea its a bit strange, a "get away from your computer" campaign that relies on the internet and tv. but its necessary. i think their solution is good. like you said they have to be able to send out clues and what not. GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
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