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Dodge Journey commercial


BrandMooreArt

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this isnt so much about design as it is advertising and campaign strategy but OMG what a great strategy. bringing a LOT of attention to Dodge AND getting people to go outside! i love this idea. from AdWeek: http://www.adweek.com/news/advertising-branding/ad-day-dodge-134706

note: the first one has been found

http://www.youtube.com/watch?v=ESc8V1-OTGo

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when i first saw this, i thought it was great. i liked how it was hitting to the point that there is life outside your computer, but yet at the sign off, it tells you to go to youtube to see more. i understand you have to get directions and info somewhere, but it's directing you to go to the very place it is persuading you to leave behind.

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