Corporate Football Identity Series

[drdougfresh 690]

I've been kicking around some ideas for another series, but nothing really stuck enough to keep me interested. I did a series of American restaurant hockey uniforms back in the day, and that was pretty fun-- mostly because you're creating uniforms based solely on a brand and logo, no prior uniform history to worry about. It's also a fairly unique way to explore uniform design, IMO. Since I'm a branding/sports nerd, this is the perfect balance.

Instead of making 'throwbacks' this time, though, I decided to come up with some companies that I like that have interesting branding strategies, and would lend well to translating onto a uniform. The rest of the companies are still a nebulous group right now, so I'm open to suggestions if you have a grand idea. For right now, though, I'll post company/brand #1, and we'll go from there. If anyone really wants an explanation for the designs, I'll post them-- but it seems that most people don't even bother reading them anymore.

Brands already completed:

#1: Android (Google)

#2: Home Depot

#3: Target

#4: Boeing

#5: McDonalds

#6: Starbucks

#7: Deere

#8: at&t

Without further ado, brand team #1: Android

[RETROJR79 36]

Can't wait to see how the Apple uni looked!!

[OhioSportsMan61 1,414]

these are sick! i really like seeing creative stuff like this on the boards. great work!

[bigcoyotes 2]

Wow! Im am impressed. As an Android user its really cool to see the logo used for a sports team. The only thing that I would change is the number font. When I see it I don't think Android. Are you doing technology based companies only or are you going to expand past technology and do say car manufactures?

[drdougfresh 690]

Wow! Im am impressed. As an Android user its really cool to see the logo used for a sports team. The only thing that I would change is the number font. When I see it I don't think Android. Are you doing technology based companies only or are you going to expand past technology and do say car manufactures?

That's actually Norad (Android brand font). I just chose '6' for coverage's sake-- to show more of the circuit board pattern. It's not just going to be tech companies, though. Next one will most likely be Home Depot. My biggest thing is that they are a Fortune 500 company with (what I consider) nice branding.

[See Red 2,002]

That looks awesome... can't wait to see more!

[drdougfresh 690]

Brand team #2: Home Depot

Bring on the C&C!

[wyopokes2 266]

I really like the concepts themselves, but I must say that the background themes are super awesome! That's so neat and need special props haha

[Bravo96 22]

Tennessee?

No, just kidding. In all honesty, the Droid one looks a lot better.

[MJWalker45 5,447]

Liking the Android. Even better is you could customize the helmet logo for specific games using the androidify app.

[GriffinM6 1,353]

I like Android alot better. The font is really cool. I think home Depot is just too Texasish.

[mbannon92 280]

I really like Android, especially the pattern on the numbers/undersleeves and the numbers. The colors work great too.

I'm not feeling Home Depot though. The design is okay, but the number/NOB font is pretty bad. Even though it matches the logo it just doesn't look good. I would go with standard block.

[n5ive 0]

Wow, really cool idea for a concept series! Like the Android one a lot.

[missouri tigers 79]

I love the series so far. It's nice to see creative concept series like this on the boards and I must say, you're doing a great.

The Android one is very cool and although the Home Depot one isn't anything groundbreaking or new, you did a good job of reflecting the brand into the uniform design(which is pretty much what this series is about).

[drdougfresh 690]

I love the series so far. It's nice to see creative concept series like this on the boards and I must say, you're doing a great.

The Android one is very cool and although the Home Depot one isn't anything groundbreaking or new, you did a good job of reflecting the brand into the uniform design(which is pretty much what this series is about).

Thank you, and this is essentially what the thing is with HD-- though it's not anything "flashy" like the Droid one was, it's a practical, classic look. I wanted to reflect that "Good 'Ol American DIY Spirit" that their advertising uses, and to achieve this, I used a more conservative, timeless look. Made some edits to further reflect this and change a few things I wasn't keen on.

Alright, time for brand #3: Target

[Though the easy way to approach the gloves, I though it was kind of ironic-- and maybe helpful?]

[skier14 0]

Target is really solid; best one yet, in my opinion.

Gloves are very Simon Dumont-like.

[CAB 43]

I had a thread similar to this a while ago. So I really love the idea. Your presentation looks great, I especially like the realistic helmet. No complaints with any of these so far, keep up the good work!

[piratesfan16 8]

I absolutely agree that your Target concept is the best one yet. Those designs on the gloves and sleeves are sick. Keep up the amazing work.

[TheOneAndOnlyMau 10]

Dude, these are beyond awesome. They really echo the branding of the company and are pretty eye catching without being over the top.

I think with the android one you shouldve used the new font they introduced with the galaxy nexus and ice cream sandwich (i forget the name). IMO it looks alot better but the one you used might have a little more character

Ill agree that the home depot one looks a bit tennessee-esque but i actually dig the stenciled number font

I think you hit the nail on the head with the target one, as every design element plays off of the bullseye logo. i dig it.

Keep em coming! (are you taking requests?)

[YessSir32 28]

These are really neat. I think you should consider doing Little Caesars, you would have a lot of room to work.