mightynine Posted January 26, 2012 Share Posted January 26, 2012 Old:New:I say upgrade.The new logo comes on the announcement of sweeping changes being made by the guy they brought in from the Apple Store, who in turn jazzed up Target before that.Tons of PR stuff here:http://www.jcpmediaroom.com Link to comment Share on other sites More sharing options...
FGWB Posted January 26, 2012 Share Posted January 26, 2012 i think the blue square would have been enough. Link to comment Share on other sites More sharing options...
aawagner011 Posted January 26, 2012 Share Posted January 26, 2012 I don't like the complete drop of the entire text. I also think there is a pretty significant issue in the weight of the logo. All the relevant design is heavily based in the upper left hand corner. And I have to wonder, is the goal here to give off some sort of American vibe? Link to comment Share on other sites More sharing options...
Shumway Posted January 26, 2012 Share Posted January 26, 2012 Not digging the red square. It just seems so unnecessary. The blue "JCP" would be fine on its own. Link to comment Share on other sites More sharing options...
mightynine Posted January 26, 2012 Author Share Posted January 26, 2012 I don't like the complete drop of the entire text. I also think there is a pretty significant issue in the weight of the logo. All the relevant design is heavily based in the upper left hand corner. And I have to wonder, is the goal here to give off some sort of American vibe?The PR speaks of being "America's favorite store", and I'm pretty sure I read the passing resemblance to the America flag was intentional, along with the red square being a nod to previous logos. Link to comment Share on other sites More sharing options...
vmd9 Posted January 26, 2012 Share Posted January 26, 2012 add a gradient to the blue square and you have a logo as cool as the gap one! Link to comment Share on other sites More sharing options...
BadSeed84 Posted January 26, 2012 Share Posted January 26, 2012 Wow they JUST changed their logo little less than 1 year ago (feb 2011)I just passed by one that was an outlet that is becoming a regular jcpenney and it has the current logo on it, funny to think thats gonna be outdated already.I dont care for the new logo, especially since it doesn't even say the full name of the store (seriously does ANYONE say they are goin to JCP?) Link to comment Share on other sites More sharing options...
vmd9 Posted January 26, 2012 Share Posted January 26, 2012 Wow they JUST changed their logo little less than 1 year ago (feb 2011)I just passed by one that was an outlet that is becoming a regular jcpenney and it has the current logo on it, funny to think thats gonna be outdated already.I dont care for the new logo, especially since it doesn't even say the full name of the store (seriously does ANYONE say they are goin to JCP?)I think most people I know just say they are going to "Penny's" and honestly the only reason I go in there is because it's usually the anchor of the mall with the empty parking lot haha Link to comment Share on other sites More sharing options...
Quillz Posted January 26, 2012 Share Posted January 26, 2012 I'd have to agree the red square feels unnecessary. Just the blue square with the text is really all they need, I think. Link to comment Share on other sites More sharing options...
CS85 Posted January 26, 2012 Share Posted January 26, 2012 Bad. Anyone could've made this. I wonder how much it cost, for all the research and professional design consultants and image specialists, etc, before this was finally what they went with. Weak. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
dfwabel Posted January 26, 2012 Share Posted January 26, 2012 Wow they JUST changed their logo little less than 1 year ago (feb 2011)I just passed by one that was an outlet that is becoming a regular jcpenney and it has the current logo on it, funny to think thats gonna be outdated already.I dont care for the new logo, especially since it doesn't even say the full name of the store (seriously does ANYONE say they are goin to JCP?)I think most people I know just say they are going to "Penny's" and honestly the only reason I go in there is because it's usually the anchor of the mall with the empty parking lot haha+1.The logo is a last effort to survive. This is a retail brand which is about to die, period. I am closer to 40 than 30 yet I have not bought a d@mn thing from Pennys in over 15 years. Bringing in Ron Johnson from Apple is not really going to help since it $hit has 30 years of down as a retail company. The last time the made $$$ was when they owned Eckerd Drugs. They can change the logo like Sears, but the biggest reasons why both lost out in the early 1980's on middle America was that both refused to take MasterCard and VISA, but only their own credit. No true credit meant that people took their bank based cards elsewhere and they lost out to designer brands in the process. Link to comment Share on other sites More sharing options...
DelayedPenalty Posted January 26, 2012 Share Posted January 26, 2012 I can't even remember the last time I shopped at Penny's. Like vmd said, it's then place at the mall that has the closest parking available! Link to comment Share on other sites More sharing options...
adollfbaingbaky Posted January 26, 2012 Share Posted January 26, 2012 [Adult disapproved.] Link to comment Share on other sites More sharing options...
BrandMooreArt Posted January 26, 2012 Share Posted January 26, 2012 Bad. Anyone could've made this. I wonder how much it cost, for all the research and professional design consultants and image specialists, etc, before this was finally what they went with. Weak.that has little to do with anything. the only question that really matters is "does it accomplish what JCP was after?". i think the answer is yes. its not a stunning piece of work, but i think its a clever enough mark to communicate what they want. as lame of a descriptive as "frame the things you love" and "fair and square" might be, the solution to that brief is pretty nice. i do wish the colors were less saturated and they had gone with a more suiting typeface though. a tall swiss sans serif would fit nicelyjust having the JCP within a blue square would be a terrible idea. anyone heard of the Gap? GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
DanDismounts Posted January 26, 2012 Share Posted January 26, 2012 I agree what without the Red Square they'd have issues distinguishing themselves from GAP. The problem that I see is that I don't know how this is going to be incorporated on things like signage and whatnot. Like on the front the stores are they really going to use the full logo which if the space given is lets say an 5'X5' area the actual message of the design will only be about 1.5 sq. feet, with the rest being the giant red square...Plus the balance is off pretty badly. I say Downgrade. DAN|dismounts Link to comment Share on other sites More sharing options...
NoHoJoe Posted January 28, 2012 Share Posted January 28, 2012 Three words for this new logo branding......Kiss..of...DEATH!! BRING BASEBALL BACK TO MONTREAL!!!! MON AMOURS SIEMPRE!! Link to comment Share on other sites More sharing options...
Perfect Zero Posted January 28, 2012 Share Posted January 28, 2012 I don't get all of the white space. The designer may have been going for an American theme, but all I see is an incomplete logo. Link to comment Share on other sites More sharing options...
Morgan33 Posted January 29, 2012 Share Posted January 29, 2012 YawnWent from one boring, half assed logo to another. Thank god we don't have any of those stores here in Canada. Link to comment Share on other sites More sharing options...
slapshot Posted January 29, 2012 Share Posted January 29, 2012 It definitely fits in with the direction the store wants to go, emphasizing more American products.But if I'm thinking "American department store" i'd probably think Sears more than JCPenney.And to me, the lower case Helvetica logo makes it appear more "upscale" with the likes of Macy's and Nordstrom more than the rebrand. Back-to-Back Fatal Forty Champion 2015 & 2016 Link to comment Share on other sites More sharing options...
winters in buffalo Posted January 29, 2012 Share Posted January 29, 2012 Wow they JUST changed their logo little less than 1 year ago (feb 2011)I just passed by one that was an outlet that is becoming a regular jcpenney and it has the current logo on it, funny to think thats gonna be outdated already.I dont care for the new logo, especially since it doesn't even say the full name of the store (seriously does ANYONE say they are goin to JCP?)Heh, so recent that I thought this one was the new one:I'm not sure the stores near me have even switched to that one yet. Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.