Viper Posted January 31, 2012 Share Posted January 31, 2012 I don't like the complete drop of the entire text. I also think there is a pretty significant issue in the weight of the logo. All the relevant design is heavily based in the upper left hand corner. And I have to wonder, is the goal here to give off some sort of American vibe?I wonder if this means JCPenney is going the way of the East Coast Hockey League and the Las Vegas Hilton (i.e. by shortening the formal company name to an officially meaningless string of letters). Link to comment Share on other sites More sharing options...
JPDesign Posted February 2, 2012 Share Posted February 2, 2012 Cough cough, KFC, cough cough. Link to comment Share on other sites More sharing options...
Chief. Posted February 9, 2012 Share Posted February 9, 2012 Needs more squares. Link to comment Share on other sites More sharing options...
altosax29b Posted February 9, 2012 Share Posted February 9, 2012 It looks less feminine now, I'm sure that was part of the idea. Link to comment Share on other sites More sharing options...
speedy Posted February 9, 2012 Share Posted February 9, 2012 It looks less feminine now, I'm sure that was part of the idea.Hiring Ellen as their spokeswoman certainly counteracts that less feminine idea. Link to comment Share on other sites More sharing options...
cshookemHORNS Posted February 10, 2012 Share Posted February 10, 2012 It looks less feminine now, I'm sure that was part of the idea.Hiring Ellen as their spokeswoman certainly counteracts that less feminine idea.I don't know..... Link to comment Share on other sites More sharing options...
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