wyopokes2 Posted February 1, 2012 Share Posted February 1, 2012 I've been doing a lot of college re brands lately and Stanford was on the long list of teams I think could use an update. I scribbled this down in one of my classes today becuase, well..it was incredibly boring. It's a trace of what I free handed. It may not work in some applications as it may have too many colors. Anyways I'd love to know what you guys think of it. I know it's nothing drastic, nor did I intend for it to be. Just a slight modification.It may be hard to tell but I slightly modified the regular block S to make it edgier. Maybe to give it a sleek modern look without changing much at all.Here's a possible use of the updated S tree logo (thanks go out to Davidson for the template. I appreciate it!) Link to comment Share on other sites More sharing options...
DLabPG5429 Posted February 1, 2012 Share Posted February 1, 2012 I like this a lot, my only concern is the slants on the S. I dont think that is needed. I believe the tree update is all that is needed. Standford still likes a very simple and tradition look, beside their pro combats this year Link to comment Share on other sites More sharing options...
JayJaxon Posted February 1, 2012 Share Posted February 1, 2012 I think it's a pretty cool update. Link to comment Share on other sites More sharing options...
WSU151 Posted February 1, 2012 Share Posted February 1, 2012 I really like it...very well done. I do think Stanford uses a specific tree, it's not just a generic pine. There is some significance behind it...maybe update the tree just a tad to better reflect it?? Smart is believing half of what you hear. Genius is knowing which half. Link to comment Share on other sites More sharing options...
wyopokes2 Posted February 1, 2012 Author Share Posted February 1, 2012 I really like it...very well done. I do think Stanford uses a specific tree, it's not just a generic pine. There is some significance behind it...maybe update the tree just a tad to better reflect it??That is a very good observation! After researching a little more I found out it's based off of El Palo Alto. I'm gonna make some changes to make it resemble it. Link to comment Share on other sites More sharing options...
derp Posted February 1, 2012 Share Posted February 1, 2012 having grown up in palo alto, please keep our tree the way it is. not the hugest fan of the S in your iteration. but if i were to guess, i could definitely see a rebrand, especially given the direction that the AD has taken things.honestly, Cardinal is a crap nickname for the team. It was the Indians before. And then in the mid 60s or early 70s, the students had picked the Robber Barons to be the mascot (since Stanford himself was a robber baron). Alas, that was vetoed by the administration. Link to comment Share on other sites More sharing options...
hockey week Posted February 1, 2012 Share Posted February 1, 2012 Without the tree, the slants on the S look like they're parallel. With the tree, they look off. Don't know if that's fixable or just my perception.If they are indeed referencing a specific tree, definitely keep that in mind.The one change I would like to see, is that the base of the trunk of the tree be more flat, like it is in the original. It just looks odd to have the tree kinda floating there.Good update though, I never thought a tree could look tough, but you've managed to do it I'll respect any opinion that you can defend. Link to comment Share on other sites More sharing options...
BigDmo Posted February 1, 2012 Share Posted February 1, 2012 I like the new S, then again Facet is my favorite font. As for the tree, I feel like it's too detailed. Also IMO the base of the tree should reach the base of the S Link to comment Share on other sites More sharing options...
gordie_delini Posted February 1, 2012 Share Posted February 1, 2012 I like the update to the tree logo, but I have to tell you that they haven't used that as an official mark in years. In fact, it's not included in their style guide. Hate to be a downer there. I'd like to see you push the block S further, really make it far more unique for them. Maybe even go more towards a classic varsity block S with slab serifs? Link to comment Share on other sites More sharing options...
raysox Posted February 1, 2012 Share Posted February 1, 2012 Sweet! Nice job Wyo! This is exactly what they should do. @MichaelDanger19 | Dribbble Link to comment Share on other sites More sharing options...
Raysfan12 Posted February 1, 2012 Share Posted February 1, 2012 Solid Update to Stanford. I like the fact you modernized it, but keeping it simple with the tradition. The only change I could think of is the S on the helmet or shrink the tree. Link to comment Share on other sites More sharing options...
rcb05 Posted February 1, 2012 Share Posted February 1, 2012 I'd remove the shading/detail from the tree. Make it a simple green silouette. Also, it's REALLY bothering me that the top serif of the S touches the middle part, but the bottom serif stops short of the middle. Link to comment Share on other sites More sharing options...
PeterRiportella Posted February 2, 2012 Share Posted February 2, 2012 that would be a huge upgrade Link to comment Share on other sites More sharing options...
lahaye7 Posted February 2, 2012 Share Posted February 2, 2012 always thought studious Stanford's S should be old english...or at least something that is different from NC State's. I do like this concept however. Well done I am sore,wounded, but not slainI will lay down and bleed a whileAnd then rise up to fight again Link to comment Share on other sites More sharing options...
gatek99 Posted February 2, 2012 Share Posted February 2, 2012 I like this better than the one they have now, great work Link to comment Share on other sites More sharing options...
rynoz10 Posted February 2, 2012 Share Posted February 2, 2012 I like this concept a lot. Nice work! Link to comment Share on other sites More sharing options...
mendoza-line Posted February 4, 2012 Share Posted February 4, 2012 One problem that a few others have alluded to is that the inner curvatures of the S is concealed by your tree (note how in the current logo they are visible, if only barely), so it doesn't really look all that much like an S. Link to comment Share on other sites More sharing options...
wyopokes2 Posted February 4, 2012 Author Share Posted February 4, 2012 Thanks all for the comments. I've analyzed all of them and I will be putting out an update this weekend that includes:- Better Representation of El Palo Alto- Fixed trunk of the tree- Fixed SStay tuned Link to comment Share on other sites More sharing options...
Buster Posted February 6, 2012 Share Posted February 6, 2012 Love everything about this update. It makes the old tree look like Charlie Brown's Christmas tree. Link to comment Share on other sites More sharing options...
mcrosby Posted February 6, 2012 Share Posted February 6, 2012 The old tree is not just a random tree illustration-it is a representation of El Palo Alto and holds importance to the university. I think an update needs to respect that and keep some resemblance to the iconic tree. Aside from that this is a great logo. I love the new S. It really helps differentiate from every other block monogram school. https://twitter.com/OutOfThisWC Link to comment Share on other sites More sharing options...
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