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New USA Basketball logo

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Nike Release

I dont think this has been posted yet, but here is their official release.

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Swing and a miss by Nike.

I'd say burn 'em... but, yeah.

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The jersey script....oh humanity, the jersey script....

That's a hundred kinds of awful.

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The jersey script....oh humanity, the jersey script....

That's a hundred kinds of awful.

I think if the Script was just a bit smaller, and the numerals were moved up in the layout it would be better visually...

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wow those are embarrassing. I think i'll go look at that picture of the Dream Team on the 1st page and remember what once was

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The USA forms an arrow pointing up to the face of the player. Y'know, 'cause the player is more important than the country he's playing for.

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Hideous. Thanks for making the USA look ugly on a worldwide stage, Nike.

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The worst part about the uniform word mark, is the emphasis for some reason is on the "S" which of all three letters in USA might be the least important. For that fact alone it makes for a bad design.

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Bad striping + bad script = bad uni...Still not uglier than the '96 Dream Team unis, but definitely a downgrade from the 2008 unis (which were my favorite).

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What the hell is that wordmark? It reads horribly, why emphasize the S? And that dumb kink? Awful.

UnitedSTATESAmerica

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I guess this is an unpopular opinion but I kind of like these. It took me by surprise but the more that I look at it, the more that I like it. They also kept the star logo, which is good.

Nike-Basketball-Innovation-Su12-USAB-Detail-2_large.jpg

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I'm assuming that the jersey back graphic will shy away from american imagery in favour of an english or british design as the '08 were chinese themed.

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AmMNkMlCAAAMKiH.jpg

In between being really tired and viewing this on my phone, the wordmark looks kinda like it reads "USSR" haha.

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Pros:

The panels of the uniform are nice, clean, but still different

Numbers are unique but not outrageous.

There appears to be some sort of silhouette on the back. We need to see a better image.

Cons:

Word mark is indescribable.

More use of red would be nice.

Shoulder stripes are for women's uniforms only.

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And there is more...

nike-unveils-usab-uniforms-and-footwear-18.jpg

40904310150572969401309.jpg

I too am not a fan of the script. The A just looks awful. I wonder what the rest of Team USA athletes will wear.

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I can sorta see how the s forms the wordmark into the shape of a stealth bomber. The striping however is attrocious though.

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From Uniwatch today, here's an uncolored version of the new USA Basketball logo.

10d5f4e7.jpg

I like it. I was never a fan of the old one. Seemed like they tried to cram it into a space. This one has a good feel to it.

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