-kj Posted March 6, 2012 Share Posted March 6, 2012 Kickers Go Back to the Future; New Logo Unveiled with 20th Anniversary Retro UniformThey also have a logo narrative.Previous logo: Buy some t-shirts and stuff at KJ Shop! KJ Branded | Behance portfolio POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
hawk36 Posted March 6, 2012 Share Posted March 6, 2012 Kickers Go Back to the Future; New Logo Unveiled with 20th Anniversary Retro UniformThey also have a logo narrative.Previous logo:Like the direction but it doesn't seem "there" yet. Another round of refinement? Design Hovie Studios Link to comment Share on other sites More sharing options...
rvrdgsfn Posted March 6, 2012 Share Posted March 6, 2012 I always thought the Kickers logo was kind of bland but I like it & not just because its my hometown team, but its a change that in my opinion, was needed. Link to comment Share on other sites More sharing options...
BrySmalls Posted March 6, 2012 Share Posted March 6, 2012 The custom font bothers me, especially the letters "C", "O", "K", and "S". Link to comment Share on other sites More sharing options...
Kevin W. Posted March 6, 2012 Share Posted March 6, 2012 It's a definite improvement over the old one, which was definitely outdated. It looks too much like a derivative of the USSF's old logo. Mighty Ducks of Anaheim (CHL - 2018 Orr Cup Champions) Chicago Rivermen (UBA/WBL - 2014, 2015, 2017 Intercontinental Cup Champions) King's Own Hexham FC (BIP - 2022 Saint's Cup Champions) Portland Explorers (EFL - Elite Bowl XIX Champions) Real San Diego (UPL) Red Bull Seattle (ULL - 2018, 2019, 2020 Gait Cup Champions) Vancouver Huskies (CL) Link to comment Share on other sites More sharing options...
Ted Cunningham Posted March 7, 2012 Share Posted March 7, 2012 The custom font bothers me, especially the letters "C", "O", "K", and "S".I see what you're talking about with the C, K, and S. The C and K have fairly odd serifs and the S kind of doesn't fit as it has no serifs at all. What's wrong with the O? There's only so many ways to make an O. Link to comment Share on other sites More sharing options...
illwauk Posted March 7, 2012 Share Posted March 7, 2012 I wasn't particularly enamored with it at first, but the more I look at it, the more I like it. As much as I would've understood if they'd re-branded to "Richmond FC" or something, they do have two decades of history with the Kickers name and I have to commend them for carving something like this out of their ultra-generic identity. Link to comment Share on other sites More sharing options...
Sodboy13 Posted March 7, 2012 Share Posted March 7, 2012 Looks to me more like the Richmond Flippers. On 1/25/2013 at 1:53 PM, 'Atom said: For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA. PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12. Link to comment Share on other sites More sharing options...
zpqmaowl Posted March 7, 2012 Share Posted March 7, 2012 Looks to me more like the Richmond Flippers. the worst helmets design to me is the Jacksonville jaguars hamlets from 1995 to 2012 because you can't see the logo vary wall Link to comment Share on other sites More sharing options...
BrySmalls Posted March 7, 2012 Share Posted March 7, 2012 The custom font bothers me, especially the letters "C", "O", "K", and "S".I see what you're talking about with the C, K, and S. The C and K have fairly odd serifs and the S kind of doesn't fit as it has no serifs at all. What's wrong with the O? There's only so many ways to make an O.Upon further review, there's nothing wrong with the O. Too often I was comparing the C and O to find a blemish that wasn't there. Link to comment Share on other sites More sharing options...
BBTV Posted March 7, 2012 Share Posted March 7, 2012 I really love the "exploding K". You don't really see multi-piece logos like that these days. I'd rather it just be two colors as opposed to the gradient, as the banner that "KICKERS" is in looks like a different color. Also, as previous posters have noted, the font choice is questionable. I think a sans serif would have worked much better. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
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