DawgPacPBH Posted June 19, 2012 Share Posted June 19, 2012 Okay, so I used that other logo I posted as an alternate, and came up with this one the other day. I think this is a unique way to re-brand the Ducks, and was wondering what all of your opinions are!1. The color palette has taken eggplant and teal from the old package, but kept the sandy type/orange aspect of the newer package.2. The gradient background of the primary is a stretch, but I think it's a risk that worked out well.Any comments are welcomed!Thanks!EDIT: Changed the Primary a bit! Link to comment Share on other sites More sharing options...
Kevin W. Posted June 19, 2012 Share Posted June 19, 2012 I don't know about that primary mark. It looks like a duck-billed pegasus.The wordmark and secondary logo are good though. Link to comment Share on other sites More sharing options...
DawgPacPBH Posted June 19, 2012 Author Share Posted June 19, 2012 Any suggestion to change that? Or reasoning as to why it comes off that way? Would love the help. Link to comment Share on other sites More sharing options...
Patchey13 Posted June 19, 2012 Share Posted June 19, 2012 The shape of the head and the "ears" make it look very horse like Link to comment Share on other sites More sharing options...
hockey week Posted June 19, 2012 Share Posted June 19, 2012 I definitely see it, too. Part of it is the head/beak. With the two feathers sticking up, they look a lot like ears. The notch where the bill and head connect doesn't help that either. I think the other thing is the angle of the wing. It's straight up and back, like the wings of a griffin or pegasus or anything with the wing coming from its back, rather than its shoulder. a more downward angle on the wing might help, but I'm no expert on that. Really though, look at the shoulder (elbow?) you have there, the downward V at the base of the wing. You'd have to break a duck's wing to get it to look like that.Really, I think the whole thing looks too docile, with the color scheme and such (I get what you're trying to do, but sunset doesn't exactly scream "sports", especially one as tough as hockey). I don't think you should venture into the realm of the cartoony angry mascot, but I think you should give some thought to the setting Link to comment Share on other sites More sharing options...
DawgPacPBH Posted June 19, 2012 Author Share Posted June 19, 2012 Thanks for the tips, edited in original post! Link to comment Share on other sites More sharing options...
Kevin W. Posted June 19, 2012 Share Posted June 19, 2012 That is a huge improvement. Now it looks like a duck. Link to comment Share on other sites More sharing options...
Whittier S Posted June 19, 2012 Share Posted June 19, 2012 The alternate screams Anaheim Angels. Link to comment Share on other sites More sharing options...
seancarter Posted June 19, 2012 Share Posted June 19, 2012 needs work on primary logo of this concept Link to comment Share on other sites More sharing options...
Raymie Posted June 19, 2012 Share Posted June 19, 2012 The primary has too much of a Red Wings shape to it. Link to comment Share on other sites More sharing options...
dgnmrwrw Posted June 19, 2012 Share Posted June 19, 2012 Based on the coloring and smooth, curviness ("elegance"?) of the primary, added to the fact that we're clearly looking down on a bird floating in the water, I see more swan than duck. Though I think it's a nice idea (and it's pretty well rendered), I don't think it works conceptually as a logo for this particular team. Link to comment Share on other sites More sharing options...
Dbroalexander Posted June 19, 2012 Share Posted June 19, 2012 I'm ont sure how I feel about the wing on the duck, looks too majestic Link to comment Share on other sites More sharing options...
raysox Posted June 19, 2012 Share Posted June 19, 2012 It's a really really good start! I'm not sure how I feel about the gradients. I think you could add some tone with a few shades and not gradient. Also I would add some detail to the duck near the neck. Link to comment Share on other sites More sharing options...
worcat Posted June 19, 2012 Share Posted June 19, 2012 it's a nice idea but i think the wing in the primary is too large. the primary logo alone won't look right on a jersey. not a big fan of the new color scheme either. the alternate looks like a stylized angels logo. Link to comment Share on other sites More sharing options...
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