DawgPacPBH 57 Posted June 19, 2012 Okay, so I used that other logo I posted as an alternate, and came up with this one the other day. I think this is a unique way to re-brand the Ducks, and was wondering what all of your opinions are!1. The color palette has taken eggplant and teal from the old package, but kept the sandy type/orange aspect of the newer package.2. The gradient background of the primary is a stretch, but I think it's a risk that worked out well.Any comments are welcomed!Thanks!EDIT: Changed the Primary a bit! 0 Share this post Link to post Share on other sites
Kevin W. 1,956 Posted June 19, 2012 I don't know about that primary mark. It looks like a duck-billed pegasus.The wordmark and secondary logo are good though. 0 Share this post Link to post Share on other sites
DawgPacPBH 57 Posted June 19, 2012 Any suggestion to change that? Or reasoning as to why it comes off that way? Would love the help. 0 Share this post Link to post Share on other sites
Patchey13 104 Posted June 19, 2012 The shape of the head and the "ears" make it look very horse like 0 Share this post Link to post Share on other sites
hockey week 989 Posted June 19, 2012 I definitely see it, too. Part of it is the head/beak. With the two feathers sticking up, they look a lot like ears. The notch where the bill and head connect doesn't help that either. I think the other thing is the angle of the wing. It's straight up and back, like the wings of a griffin or pegasus or anything with the wing coming from its back, rather than its shoulder. a more downward angle on the wing might help, but I'm no expert on that. Really though, look at the shoulder (elbow?) you have there, the downward V at the base of the wing. You'd have to break a duck's wing to get it to look like that.Really, I think the whole thing looks too docile, with the color scheme and such (I get what you're trying to do, but sunset doesn't exactly scream "sports", especially one as tough as hockey). I don't think you should venture into the realm of the cartoony angry mascot, but I think you should give some thought to the setting 0 Share this post Link to post Share on other sites
DawgPacPBH 57 Posted June 19, 2012 Thanks for the tips, edited in original post! 0 Share this post Link to post Share on other sites
Kevin W. 1,956 Posted June 19, 2012 That is a huge improvement. Now it looks like a duck. 0 Share this post Link to post Share on other sites
Whittier S 533 Posted June 19, 2012 The alternate screams Anaheim Angels. 0 Share this post Link to post Share on other sites
seancarter 25 Posted June 19, 2012 needs work on primary logo of this concept 0 Share this post Link to post Share on other sites
Raymie 60 Posted June 19, 2012 The primary has too much of a Red Wings shape to it. 0 Share this post Link to post Share on other sites
dgnmrwrw 124 Posted June 19, 2012 Based on the coloring and smooth, curviness ("elegance"?) of the primary, added to the fact that we're clearly looking down on a bird floating in the water, I see more swan than duck. Though I think it's a nice idea (and it's pretty well rendered), I don't think it works conceptually as a logo for this particular team. 0 Share this post Link to post Share on other sites
Dbroalexander 83 Posted June 19, 2012 I'm ont sure how I feel about the wing on the duck, looks too majestic 0 Share this post Link to post Share on other sites
raysox 2,563 Posted June 19, 2012 It's a really really good start! I'm not sure how I feel about the gradients. I think you could add some tone with a few shades and not gradient. Also I would add some detail to the duck near the neck. 0 Share this post Link to post Share on other sites
worcat 553 Posted June 19, 2012 it's a nice idea but i think the wing in the primary is too large. the primary logo alone won't look right on a jersey. not a big fan of the new color scheme either. the alternate looks like a stylized angels logo. 0 Share this post Link to post Share on other sites