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Redesigned Domino's Pizza Logo

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From NRN.com:

Domino?s Pizza on Tuesday unveiled a new ?store of the future? design and a reworked logo as the next step in the chain?s ongoing brand repositioning. The new logo, however, doesn?t include any mention of pizza, just the simple red-white- and-blue, single-tile domino that company officials hope will become as recognizable as the Nike Swoosh or the Golden Arches.

Russell Weiner, Domino?s chief marketing officer, said in a statement that 2008 was the year the company recognized a need to change.

?We began to expand our menu, develop a whole new recipe for our pizza and come up with new, breakthrough ways to talk about our brand with consumers. We began to interact with customers in innovative ways through technology, mobile devices and social media,? he said. ?The next step in this process is to build the store of the future, featuring new store signage and a simple, visually striking logo ? because we believe Domino?s has become an iconic global brand that is instantly recognizable.

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Wow, massive, massive upgrade in terms of design, and they've honestly been around for so long that people should recognize a blue/red domino as Domino's Pizza.

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Simple, clean, nice. Paired with an appropriate font it'll be great.

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It's definitely a clean, simple logo. I can't fault it for that. I just don't think the old one needed changing.

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It's a win because of what it accomplishes. As has been said, Domino's Pizza has existed as a brand for quite a while now, and a blue/red/white domino on a 45 degree angle has always been their signature.

This does an excellent job of maintaining the existing brand while making the bold statement that Domino's Pizza is an international icon. Given that they haven't always had a reputation as a very good pizza company, it's possible that consumers will go from just thinking of their local store as 'a pizza place' and will start to consider them to be 'THE pizza place', much like how McDonald's is synonymous with fast food burgers, even though there are plenty of other (better) fast food burger places. Branding as an icon is certainly one way of becoming an icon. I predict that this change will do them very well.

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Reminds me of when McDonalds just used the Golden Arches in 2003, back when the "I'm lovin' it" slogan took off.

And I like it.

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Although there was absolutely nothing wrong with the old one, this is an upgrade. Nice job by Domino's.

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Looks so much fresher than the old one. IDK if it's how the domino/text combo has "escaped" from the box or what, but something totally looks better. I think the old one was just getting stale looking.

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Domino's is nailing this. The store design seems kind of odd, but personally I'd never understood pizza places that had big lobbies.

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The font's better an the logo's better. Massive upgrade.

Was I the only one predicting this after they began "re-imagining" their corporate culture and changing the ways their pizza was made?

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This is a nice redesign, but the only thing that bothers me is I've never seen a two-tone domino. I understand what they're trying to accomplish, but I don't know that such a thing exists. Correct me if I'm wrong.

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This is a nice redesign, but the only thing that bothers me is I've never seen a two-tone domino. I understand what they're trying to accomplish, but I don't know that such a thing exists. Correct me if I'm wrong.

domino-C.jpg

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I really like the update, and it's been long overdue I think. The old one was good, but it definitely needed freshening up.

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Here's the new logo with the type:

inbrief_dominos_pizza.gif

Absolute upgrade.

Is that the same font Quizno's uses?

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I like that the dots on the domino match the O's and the dot of the I.

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Now this is how you upgrade a brand! Clean it up, but keep it recognizable.

Is that the same font Quizno's uses?

Far from it.

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