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rams80

Bradley University Rebrands

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To me, Bradley's new look is simple but it works for them.

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Great piece of typography work, though the "A" seems kind of funny to me. I feel like it should have a crossbar of some kind.

Kind of underwhelming as a entire package, but a definite upgrade.

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Does anybody else see this and think, "Brooklyn Nets"?

I do but I also think it looks like Brown University meeting Harvard University as well.

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From bad and boring to better but boring.

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I consider it an upgrade, though it's kind of hard not to be since their old identity looked really generic and dated.

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I like it. Very, very clean, though thoroughly boring indeed.

The double "B" reminds me of:

flag.jpg

I think if the shield logo had a wild third color (in the interior of the shield), it would really add some excitement and energy.

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not my favorite bosack work, but a tremendous upgrade...the typeface is really solid and unique

as others have said, though, it's somewhat underwhelming and a tad boring

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Bradley will be keeping the "Braves" nickname for now

But if they ever decide to change it, they can still use the new logo. I wonder if that had a great deal of influence on the blandness of this logo set?

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