Raysfan12 129 Posted August 21, 2012 To me, Bradley's new look is simple but it works for them. 0 Share this post Link to post Share on other sites
GFB 2,127 Posted August 21, 2012 Great piece of typography work, though the "A" seems kind of funny to me. I feel like it should have a crossbar of some kind. Kind of underwhelming as a entire package, but a definite upgrade. 0 Share this post Link to post Share on other sites
uk-owns-iu 44 Posted August 21, 2012 Does anybody else see this and think, "Brooklyn Nets"?I do but I also think it looks like Brown University meeting Harvard University as well. 0 Share this post Link to post Share on other sites
Spearhead 54 Posted August 21, 2012 From bad and boring to better but boring. 0 Share this post Link to post Share on other sites
DCDuck 19 Posted August 21, 2012 I consider it an upgrade, though it's kind of hard not to be since their old identity looked really generic and dated. 0 Share this post Link to post Share on other sites
jstraper 7 Posted August 23, 2012 I like it. Very, very clean, though thoroughly boring indeed.The double "B" reminds me of:I think if the shield logo had a wild third color (in the interior of the shield), it would really add some excitement and energy. 0 Share this post Link to post Share on other sites
leggman01 15 Posted August 23, 2012 not my favorite bosack work, but a tremendous upgrade...the typeface is really solid and uniqueas others have said, though, it's somewhat underwhelming and a tad boring 0 Share this post Link to post Share on other sites
Pizzaman7294 626 Posted November 28, 2012 Bradley will be keeping the "Braves" nickname for now 0 Share this post Link to post Share on other sites
ohryan 60 Posted November 28, 2012 Bradley will be keeping the "Braves" nickname for nowBut if they ever decide to change it, they can still use the new logo. I wonder if that had a great deal of influence on the blandness of this logo set? 0 Share this post Link to post Share on other sites
