Hershey Bears new logo

[Axis_of_Weasel]

im not likin the shoulder yoke and the sabres-like chest stripes. seems too busy. otherwise great

[touchdownindia]

Brown is just a tough color to use in sports. Yes Hershey Bears have their identity tied to a chocolate empire, but the need to be ultra-literal ultimately hurts the final identity.

[Gothamite]

Brown is a fantastic sports color, made all the stronger by its relative scarcity in the pros.

I don't think they're being overly literal with this. It's not like they've added paw prints to the gloves, eyes to the helmets or anything like that. They're using a strong color, a color tied not only to their nickname but also their community's famous namesake.

[Morgan33]

I know it's only minor hockey but these jerseys look so slapdash it's embarassing. Why put all that effort into creating a traditional set of logos with a vintage colour palette when their destination is a hideous almagamtion of Reebok's "vision?" Phantom shoulder yokes just might exceed chest piping as the dumbest idea Reebok has ever come up with. I cannot think of one jersey that has benefitted from them.

[-kj]

I disagree about the "phantom yokes"... but maybe this goes in "Unpopular Opinions".