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RNC convention logo vs. DNC convention logo


Dexter Morgan

Convention Logos  

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The RNC logo is truly terrible. Extremely dated, and looks like a clip art postage stamp.

The DNC logo is a great concept, but the colors are terrible. Should've went with a darker blue and darker red. Also, nix the bizarre high five. But it's a far superior logo.

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DNC stands for "Democratic National Convention," not "Obama National Convention." It's a major fail to typecast the entire party with Obama's personal logo, especially when he's polarized the democrats.

By comparison, the RNC logo has the good taste to remember that it's not solely about Romney and could easily be co-branded into thousands of Congressional/Senatorial races as well as various state/local elections.

Obama's competition within the party (see: conservative democrats, Utah, Dakotas) will probably shy away from the DNC Logo since it's just a hack-job of the Obama primary mark.

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The Democratic Party seems to be in a rut, brand-wise. Their new logo...

150px-US_Democratic_Party_Logosvg.png

...is just sort of there. That's kind of carried over to the DNC convention logo. It's just sort of there, and it's not entirely clear what it's supposed to represent without tacked on text. Most of us are politically minded and into graphic design to some extent, so of course we see the connection to the Obama logo (and even the new Democratic logo to some degree) but the whole brand just fails if applied to a larger audience.

The RNC is incredibly dated, but at least it's straightforward. Neither come close to being "good" though.

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You really want to see how far we've come, check out the 1988 Democratic Convention. It's the American flag in salmon, cream, and robin's-egg blue.

jessejackson21.png

The United States of Scrabble.

I wouldn't have known that was an American flag if you didn't tell me. Wow...

I actually really like this illustration of the flag. That looks as if it would fit right within today's world.

The Democratic Party seems to be in a rut, brand-wise. Their new logo...

150px-US_Democratic_Party_Logosvg.png

...is just sort of there. That's kind of carried over to the DNC convention logo. It's just sort of there, and it's not entirely clear what it's supposed to represent without tacked on text. Most of us are politically minded and into graphic design to some extent, so of course we see the connection to the Obama logo (and even the new Democratic logo to some degree) but the whole brand just fails if applied to a larger audience.

The RNC is incredibly dated, but at least it's straightforward. Neither come close to being "good" though.

I agree. The RNC logo is too dated to be relevant, and while I like the way the DNC logo tries to tell you what it's for without telling you what it's for, it just doesn't quite do it for me.

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