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Bearcats

New Optimum logo

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downgrade

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The less logos have useless swooshes, the better.

They switched to something equally trending and meaningless, but it's an upgrade in that it (1) doesn't have unnecessarily elements (instead it may lack necessary ones) and (2) is of a current trend (meaning it might not be any good in a few years).

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It bothers me that a company with the name "optimum" would use lowercase letters and a period. It's a powerful word that loses it's gravitas by looking so dull.

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At least they didn't use the font Optimum.

optimum.png

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what an epic downgrade, thats not even a logo, its just a word/ script. surprised i havent seen this on the io cable systems yet since i live in their market.

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