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pdw

Beavers Project

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Im just looking for advice on redesigning a logo for our local Junior Hockey Team.

Right now its just for a fun project to work on in my off time.

Im going to change the team colors, and try to Modernize the logo/wordmark and maybe throw in a secondary.

currently the logo looks like...

Blind_River_Beavers.png

The beaver and saw blade is because it used to be a big lumber town in the past.

I found this on google and it kind of the direction I want to go. A little mean and modern looking. And I love the font the designer used..

fcb594df436ce6588e59c2ba14d9ce91.png

Anyone care to share any advice?

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Keep the sawblade, but make it subtle. It's a great local flare that most won't realize, but it's a touch that designers will appreciate.

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Im just looking for advice on redesigning a logo for our local Junior Hockey Team.

Right now its just for a fun project to work on in my off time.

Im going to change the team colors, and try to Modernize the logo/wordmark and maybe throw in a secondary.

currently the logo looks like...

Blind_River_Beavers.png

The beaver and saw blade is because it used to be a big lumber town in the past.

I found this on google and it kind of the direction I want to go. A little mean and modern looking. And I love the font the designer used..

fcb594df436ce6588e59c2ba14d9ce91.png

Anyone care to share any advice?

Isn't that second Beaver GFB's logo? I think he made it for the CFA here on the boards?

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Best advice I can give are, find multiple photographic references (good quality large ones at that), then think about the most distinctive characteristics of the creature you're trying to represent (in this case I'd probably go teeth and tail) and find ways to emphasise or even utilise those in your design. And probably the most important of all, refine your initial sketches (be they conventional pencil and paper or digital) refine them again and then refine them some more. Flowing lines will help convey movement and energy so use them where ever possible, Oh and even more important still, dont get tied to any one idea! Dont just settle for your fisrt sketch and dont be afraid to throw things away... you WILL come up with something better!

9erssteve

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This is a REAL rough mock up but I was thinking of something like this maybe...

Thoughts?

Do you think it would actually work on a jersey, or is it too uneven (weighted towards the sawblade too much)?

beavers.jpg

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Fraser Davidson perfected the 'beaver in a circle' motif. Something like this with a sawblade around would look great.

large_buildingthedam.com.full.png

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currently the logo looks like...

Blind_River_Beavers.png

The beaver and saw blade is because it used to be a big lumber town in the past.

Actually, I'm pretty sure it's a beaver with a saw blade because they stole it from the Cleveland Lumberjacks.

qea6wpkljv5ifu6e6f24j2fgt.gif

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Strange, Im pretty sure the Beavers had this logo since the 70's, but I'd have to double check.

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currently the logo looks like...

Blind_River_Beavers.png

The beaver and saw blade is because it used to be a big lumber town in the past.

Actually, I'm pretty sure it's a beaver with a saw blade because they stole it from the Cleveland Lumberjacks.

qea6wpkljv5ifu6e6f24j2fgt.gif

It's exactly the same!

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currently the logo looks like...

Blind_River_Beavers.png

The beaver and saw blade is because it used to be a big lumber town in the past.

Actually, I'm pretty sure it's a beaver with a saw blade because they stole it from the Cleveland Lumberjacks.

qea6wpkljv5ifu6e6f24j2fgt.gif

It's exactly the same!

I believe he was saying it was the other way around....

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I dont know who copied who now...

I think our beavers only had a wordmark for their original logo in the 70's.....

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