speedy Posted September 21, 2012 Share Posted September 21, 2012 Wasn't sure if I should put this in General Design or Concepts, so if a mod want's to move this - go for it.You can view the whole project and details here.New logo:Brand umbrella:New typeface:New cans:12 pack design:What do you guys think? C&C is more than welcome. Link to comment Share on other sites More sharing options...
sportstar1212 Posted September 21, 2012 Share Posted September 21, 2012 I really like this, I get a retro vibe from it. I think it's a great refining of Pepsi's current brand. Link to comment Share on other sites More sharing options...
oaklandhusker Posted September 21, 2012 Share Posted September 21, 2012 That's really cool. Just one question: what exactly is pepsi next? Link to comment Share on other sites More sharing options...
speedy Posted September 21, 2012 Author Share Posted September 21, 2012 That's really cool. Just one question: what exactly is pepsi next?Never tried it, coincidentally I don't drink soda, but from what I've read it's Pepsi's new diet-ish drink. Flavored with HFCS and I guess tastes more like original Pepsi while being better for you. I don't know, they're all the same. Here is there Wikipedia entry on it. Link to comment Share on other sites More sharing options...
NCCoachArete Posted September 21, 2012 Share Posted September 21, 2012 Pepsi Next is pretty good....better than their diet version.That's really cool. Just one question: what exactly is pepsi next?Never tried it, coincidentally I don't drink soda, but from what I've read it's Pepsi's new diet-ish drink. Flavored with HFCS and I guess tastes more like original Pepsi while being better for you. I don't know, they're all the same. Here is there Wikipedia entry on it. Link to comment Share on other sites More sharing options...
zpqmaowl Posted September 21, 2012 Share Posted September 21, 2012 I'm just not feeling that S (or Z) in the typeface. Otherwise, perfect, if only I didn't prefer Coke. the worst helmets design to me is the Jacksonville jaguars hamlets from 1995 to 2012 because you can't see the logo vary wall Link to comment Share on other sites More sharing options...
BBTV Posted September 21, 2012 Share Posted September 21, 2012 Yeah the s and z really draw attention to themselves, and not the good "oh, that's interesting..." kind of attention - more like the "why does the s look like that?" kind.Also, people have come to accept that Coke is red, and Pepsi is blue. Silver = diet, white or gold = caffeine free. I'd make your regular pepsi can look like the pepsi Next one, and then come up with something new for Next. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
Lights Out Posted September 21, 2012 Share Posted September 21, 2012 You did a great job with the packaging and the logo, but the typography really falls flat and gives off kind of an amateur/free-font vibe. The proportions are a bit wonky and the letters are too stylized. POTD: 2/4/12 3/4/12 Link to comment Share on other sites More sharing options...
BBTV Posted September 21, 2012 Share Posted September 21, 2012 I think the swirl is too wide as well. It can be wider in some places, but if you want it the same thickness throughout, thinner would be better. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
sportstar1212 Posted September 21, 2012 Share Posted September 21, 2012 Yeah the s and z really draw attention to themselves, and not the good "oh, that's interesting..." kind of attention - more like the "why does the s look like that?" kind.Also, people have come to accept that Coke is red, and Pepsi is blue. Silver = diet, white or gold = caffeine free. I'd make your regular pepsi can look like the pepsi Next one, and then come up with something new for Next.For the regular pepsi, I believe speedy was going for something similar to this: Link to comment Share on other sites More sharing options...
Morgan33 Posted September 21, 2012 Share Posted September 21, 2012 Speaking of which, where is Pepsi Throwback? Thats about the only product from them I would drink. As for the concept, this looks fantastic. Very professional Link to comment Share on other sites More sharing options...
speedy Posted September 21, 2012 Author Share Posted September 21, 2012 I'm just not feeling that S (or Z) in the typeface. Otherwise, perfect, if only I didn't prefer Coke.Yeah the s and z really draw attention to themselves, and not the good "oh, that's interesting..." kind of attention - more like the "why does the s look like that?" kind....the typography really falls flat and gives off kind of an amateur/free-font vibe. The proportions are a bit wonky and the letters are too stylized.Okay, fair enough. I'll admit the Z was completely half-assed. I can see how people don't exactly like the font but personally I think it works well with the objective I've tried to convey. The whole Pepsi brand revolves around the globe, the font was designed to be very circular and simple to tie into the simplicity of the logo. What would you guys suggest to improve it? Always open to ideas.Also, people have come to accept that Coke is red, and Pepsi is blue. Silver = diet, white or gold = caffeine free. I'd make your regular pepsi can look like the pepsi Next one, and then come up with something new for Next. I knew the coloring would be very hit or miss. With the whole package I was going for a throwback feel, the white cans stand out and in time people would get used to it again. Yes, I remember the whole Christmas polar bear Coke can fiasco and that was in the back of my mind throughout the design. It just came down to taste (no pun intended) for me. I love the look of the older white Pepsi cans, I guess it's nostalgia. I'm not opposed to having the blue can be regular Pepsi but it would affect the overall throwforward thing I was working for.Speaking of which, where is Pepsi Throwback? Thats about the only product from them I would drink. As for the concept, this looks fantastic. Very professionalI was waiting for this comment from you. Thanks for the praise, though. Link to comment Share on other sites More sharing options...
Morgan33 Posted September 22, 2012 Share Posted September 22, 2012 I was waiting for this comment from you. Thanks for the praise, though. White was definitely the way to go with a modern design like this. I can't help but wonder what a lighter shade of blue (in addition to the current shade) would add. Link to comment Share on other sites More sharing options...
16kid Posted September 22, 2012 Share Posted September 22, 2012 Looks really good. Great job. Link to comment Share on other sites More sharing options...
fonz Posted September 22, 2012 Share Posted September 22, 2012 Didn't they just rebrand a few years ago? Link to comment Share on other sites More sharing options...
DelayedPenalty Posted September 22, 2012 Share Posted September 22, 2012 Didn't they just rebrand a few years ago?They did. This is just a concept. Link to comment Share on other sites More sharing options...
tj4eck Posted September 22, 2012 Share Posted September 22, 2012 The only problem i see is the 'S' for your font looks to similar to one of the Sprite logos.Seen Here:http://www.nba.com/media/draft2008/sprite/sprite_logo.jpgAnd since Sprite is a Coca-Cola Company soda, I'd assume that they wouldn't like that too much. Link to comment Share on other sites More sharing options...
JPDesign Posted September 22, 2012 Share Posted September 22, 2012 The roundness in the s is not the problem. It's the straight diagonal crossbar. That's the part that stands out in a negative way. Link to comment Share on other sites More sharing options...
BBTV Posted September 22, 2012 Share Posted September 22, 2012 Yeah the s and z really draw attention to themselves, and not the good "oh, that's interesting..." kind of attention - more like the "why does the s look like that?" kind.Also, people have come to accept that Coke is red, and Pepsi is blue. Silver = diet, white or gold = caffeine free. I'd make your regular pepsi can look like the pepsi Next one, and then come up with something new for Next.For the regular pepsi, I believe speedy was going for something similar to this:Right but I think that times have changed since then. If he wants to use a white can, then the Next can can't be blue. People are trained to think blue now, and that will create at least some confusion.Since NEXT is kind of a crossover between diet and regular, maybe a light blue would be better, or a blue half and a silver half, instead of just the silver under the swirl. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
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