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BC Lions primary update

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Hey all,

So one of my first concepts on these boards was a terrible attempt (in hindsight) at re-doing the BC Lions branding. I was going through a bunch of old files the other day and found it...

Now, I know my style has changed a bit since then, and I am fairly confident my execution has improved a bit, so I figured I would try to update BC's logo again, hopefully with better results.

I know BC has one of those iconic logos that people don't like to see changes made to, so I am not sure what to expect - I might try alt logos and unis if all goes well...

LIONS_vectorized_free.png

Thoughts?

EDIT: Current BC Logo for comparison

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It may look like an aggressive look, but it may also look like it's yawning with it's mouth that wide open.

I think it should be a little less wide open, and maybe fix the eye up a little bit so that it appears to be looking straight foward and not to the side.

It definitely has alot of potential, though. Also, good choice of font.

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REVISION #1:

head pitch/mouth adjustment, Eye direction adjustment - as per Habsfan1 suggestion

LIONSrev_vectorized_free.png

Thoughts?

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Yep, you got it. Those minor adjustments already made it better.

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Wow, I usually don't care for most logo revissions, but your second attempt is amazing! I always loved the Lions iconic logo, but putting it side-by-side next to yours really makes it show it's age.

Well done!

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The negative space around the mouth makes it look like it would be on hinge if it wasn't there. I mean, how scary is a mountain lion with a drooping mouth?

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Try changing the black to white for the BC and have a black outline...just a thought.

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Like the 2nd concept much better.

Don't get me wrong, this is really good, but the jaw is a bit too open, and the bottom of the jaw also cuts off the "C". Have the "C" stick out, like in the current BC logo.

All in all, great job.

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I love the update. The current one always looked to me like when Sonny the dog gets stoned in Due Date

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