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Talk of possible new Jaguars logo


makhlakh

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Here's the thing: If any concept artist on this board posted this everyone would applaud it. In other words, it's wonderfully designed. But, as stated above, it just is a tad too detailed and will look out of place with the rest of the logos in the sport.

The wordmark is a different story, though. So lazy.

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Hmm, I'm not sure what to think. It's not a bad update, but I'm not convinced its any better than the old logo. In a vacuum, it's definitely an improvement, but I'm not convinced it'll serve to improve the entire look. For the flaws that the old logo had, it worked so well on the helmet without a key line.

It's funny. I feel like the two expansion teams went in opposite directions, and I really don't think they should've. Carolina eliminated the key line, and on most merchandise it really doesn't work. Jacksonville seems to have added one, and again, I don't think it'll work quite as well as the old one.

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On 11/19/2012 at 7:23 PM, oldschoolvikings said:
She’s still half convinced “Chris Creamer” is a porn site.)
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To illustrate my point. This is a logo. Whatever imperfections you might find, it's stylistically a logo.

eakbhfhxnv31fffgnct3ltlrd.gif

This is a drawing:

8856_jacksonville_jaguars-alternate-2013.png

Done by simon - http://www.hulu.com/watch/19309

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To illustrate my point. This is a logo. Whatever imperfections you might find, it's stylistically a logo.

eakbhfhxnv31fffgnct3ltlrd.gif

This is a drawing:

8856_jacksonville_jaguars-alternate-2013.png

Put 'em side by side, and it's a tremendous upgrade. Massive.

I'm not a huge fan of the new wordmark, but that's largely a wash. The old one was bland and inoffensive, distingushable only by its arch, and this one is bland and inoffensive, distingushable only by its arch and a couple extra spurs.

The logo is enough of an upgrade that I don't care much about that, though. At last he's looking ahead instead of his eyes rolling up in his head....

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Reminds me of...

bengals-logo-_zpsb1169fab.jpg

Yeah, except the stripes aren't as detailed to look "real" like the spots on the new Jaguar.

Like I said, I don't hate this new logo. I really like it, in fact. But I just thought the old logo was more fitting.

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Reminds me of...

bengals-logo-_zpsb1169fab.jpg

No. This is a great cat logo, like the old Jags design.

Well, that's definitely an opinion. :)

That Bengals secondary is one of my favorites league-wide. I always hated the previous Jags logo. I really like the new one... which hurts me because I hate the Jags.

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Exactly. The new mark is an illustration. Maybe it could work with the right overall branding direction, but it's clear that this team wants an ultra-modern Seahawks-esque look. This thing, in addition to being a downgrade in its own right, will just look mismatched with their new uniforms.

It already looks mismatched with the new, angular wordmark font it is paired with. I have a BAD feeling about the new uniforms.

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To illustrate my point. This is a logo. Whatever imperfections you might find, it's stylistically a logo.

eakbhfhxnv31fffgnct3ltlrd.gif

This is a drawing:

8856_jacksonville_jaguars-alternate-2013.png

Put 'em side by side, and it's a tremendous upgrade. Massive.

I'm not a huge fan of the new wordmark, but that's largely a wash. The old one was bland and inoffensive, distingushable only by its arch, and this one is bland and inoffensive, distingushable only by its arch and a couple extra spurs.

The logo is enough of an upgrade that I don't care much about that, though. At last he's looking ahead instead of his eyes rolling up in his head....

I'm glad that someone who post on here a good bit finally said that it is an upgrade. I agree completely, and I like it very much as a logo.

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