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Jerseys/Logos to survive a re-branding


kw11333

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Logos that have survived 1 rebranding? Try 2:

1996/97 to 2003/04

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2004/05 to 2009/10

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2010/11 to Present

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There's small changes for each, but the overall logo elements have remained the same. Still, 3 different versions, 3 different color schemes.

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The Carolina Panthers. They're the only team I can think of that has kept their uniforms despite a logo change.

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On 11/19/2012 at 7:23 PM, oldschoolvikings said:
She’s still half convinced “Chris Creamer” is a porn site.)
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Sooooo... I'm sure no one wants to hear me complain about how some people define the word "rebranding" again, right?

I'll ask it this way;

If the logo doesn't change, do you really consider it a rebrand?

I would say in the case of the Jazz, yes. Also the first Nugget change, not the last. Seahawks, yes. Vancouver, yes. Everything, including colors changed in all of those. The only thing that didn't was the logo, sans colors. If that's not a rebrand, then what?

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CFA- Fargo Bobcats

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Sooooo... I'm sure no one wants to hear me complain about how some people define the word "rebranding" again, right?

I'll ask it this way;

If the logo doesn't change, do you really consider it a rebrand?

I think a good example would be the Twins "TC". When they rebranded in 1987 (new primary, new cap, new alt), they never completely ditched the "TC". They put it on the left sleeve of their home jersey. So it "survived", then eventually ended up on the batting practice cap, alt cap, and now primary caps, so it now "thrives" in a different brand from the won into which it was born.

I'd say some of the Jazz/Nuggets examples are borderline. A new color scheme/uniform wordmark certainly made me think of them differently, even if the primary was simply recolored.

Disclaimer: If this comment is about an NBA uniform from 2017-2018 or later, do not constitute a lack of acknowledgement of the corporate logo to mean anything other than "the corporate logo is terrible and makes the uniform significantly worse."

 

BADGERS TWINS VIKINGS TIMBERWOLVES WILD

POTD (Shared)

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Sooooo... I'm sure no one wants to hear me complain about how some people define the word "rebranding" again, right?

I'll ask it this way;

If the logo doesn't change, do you really consider it a rebrand?

You're right, but I still think this thread has merit. Most NBA teams that rebrand these days keep recoloured versions of their old primaries.

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Sooooo... I'm sure no one wants to hear me complain about how some people define the word "rebranding" again, right?

I'll ask it this way;

If the logo doesn't change, do you really consider it a rebrand?

You're right, but I still think this thread has merit. Most NBA teams that rebrand these days keep recoloured versions of their old primaries.

Oh, I agree. That question was me kind of rethinking my position on what is and isn't a rebrand. I guess for me if a team changes colors and logos, its obvously a rebrand, but if they don't change either, it obviously isn't. So, based on the OP's original question, at what point in between those two extremes can you keep a logo, or a color scheme, and still pull off a true rebrand?

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The Tampa Bay Lighting kept their 3rd jerseys. after re-branding.

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Buffalo kept their "B" logo upon changing to the "buffaslug". (slight changes were made to the physical "B" logo, but in essence it was the same)

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What are other instances of this?

The Buffalo Sabres are fools for not putting the B sword logo on the shoulders of their current jerseys, it's a great logo and would be a unifying element for all eras.

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The Tampa Bay Lighting kept their 3rd jerseys. after re-branding.

Buffalo kept their "B" logo upon changing to the "buffaslug". (slight changes were made to the physical "B" logo, but in essence it was the same)

What are other instances of this?

The Buffalo Sabres are fools for not putting the B sword logo on the shoulders of their current jerseys, it's a great logo and would be a unifying element for all eras.

Agreed. It would also make the "piping to nowhere" look slightly less ridiculous.

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Sooooo... I'm sure no one wants to hear me complain about how some people define the word "rebranding" again, right?

I'll ask it this way;

If the logo doesn't change, do you really consider it a rebrand?

I actually agree with you. The Nuggets since 2003 have had the same identity. A simple logo tweak is not a re-brand.

The Canucks, and the Jazz are re-brands though. Both kept logo's, but everything else changed.

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The Buffalo Sabres are fools for not putting the B sword logo on the shoulders of their current jerseys, it's a great logo and would be a unifying element for all eras.

Except for the first 26 years of the team.

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The Jacksonville Jaguars belong in here...up until a few days ago their primary cat head logo has remained unchanged, while their uniforms changed drastically back in '09.

Speaking of same logo/different uniforms, also the 49ers, whose current logo carried over from the last uniform cycle.

*Disclaimer: I am not an authoritative expert on stuff...I just do a lot of reading and research and keep in close connect with a bunch of people who are authoritative experts on stuff. 😁

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