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Paul George Logo Concept


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Just wanted to share a side project I did for fun: a logo concept and some graphics of my fav player.

The original concept was to create a shield and connect that to Paul's defensive ability. His greatest asset IMO is his D. He's our first line of defense as he defends on the perimeter. The direction was to have something simple, edgy, and aggressive. The photo manipulation is supposed to represent his 'transformation' into being a star.

Hope you guys dig it!




Paul George 24 Logo


PG | 24


Logo Iterations





Nike Hyperdunk PE



Thanks for checking out!

More work @ www.arielaurellano.com

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That is one beautiful presentation!

I'm kinda on the fence about the actual logo...it's just a bit too abstract and, for lack of a better word, robotic for my liking, but it isn't bad by any means, and I really like the idea of it. I can tell you took some serious time on trying to render the shapes so they read ss both a "PG" and "24". It also works in black and white, meaning you can apply any color application you wish to it—that's always a good thing.

Just for the heck of it, could you try that logo in a more "rounded" shield shape, to make it more recognizable at first glance as a shield? (That's a genius little tie-in by the way..."shield = defense". I love subtle stuff like that.)

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