Equinox Posted February 10, 2013 Share Posted February 10, 2013 Guess what just got leaked... http://instagram.com/p/VidlrcgMwp/ Link to comment Share on other sites More sharing options...
Billy B Posted February 10, 2013 Share Posted February 10, 2013 Not a fan of the shape of the new logo at all. I think their current logo is pretty bad so this might still be an upgrade. I'm interested to see a better look at this. Link to comment Share on other sites More sharing options...
CS85 Posted February 10, 2013 Share Posted February 10, 2013 I think it's badass. There's only so many ways you can make a beaver look cool and they pulled it off. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
drdougfresh Posted February 10, 2013 Share Posted February 10, 2013 I loved the route Fraser did for the SBN rebrand... bad ass rendering:The thing that got leaked doesn't feel fluid to me at all. it's a weird shape for a head, IMO. And the shadows are just confusing to me (especially behind the eye). Link to comment Share on other sites More sharing options...
mattwillcox Posted February 10, 2013 Share Posted February 10, 2013 I'm pretty sure this is another example of Davidson's continued work for Nike. So as it's been every other time there was probably an amazing logo left on the cutting room floor. Portfolio Dribbble Link to comment Share on other sites More sharing options...
Cujo Posted February 10, 2013 Share Posted February 10, 2013 I didn't know what to think at first, with it's odd shape -- but after a just a few minutes of staring, it toally grew on me. Kudos, Nike! Link to comment Share on other sites More sharing options...
Cujo Posted February 10, 2013 Share Posted February 10, 2013 Oregon State's new logo has a bit of a "Carolina Panthers effect" goin on when you put it up against a black background.Outstanding! Link to comment Share on other sites More sharing options...
drdougfresh Posted February 10, 2013 Share Posted February 10, 2013 I'm pretty sure this is another example of Davidson's continued work for Nike. So as it's been every other time there was probably an amazing logo left on the cutting room floor.Guess we should keep an eye on Dribbble, eh? Haha Cuj, it does look a lot better on a black bg... which makes me dislike it even more. When you're "hiding" the largest part of the logo to make it look better, isn't that kind of defeating the purpose? Link to comment Share on other sites More sharing options...
CS85 Posted February 10, 2013 Share Posted February 10, 2013 I much prefer it against the orange/white. The logo loses all of it's flow when you remove the border. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
Lights Out Posted February 10, 2013 Share Posted February 10, 2013 I hope we can all agree that the new logo is a million times better than this mess: POTD: 2/4/12 3/4/12 Link to comment Share on other sites More sharing options...
drdougfresh Posted February 10, 2013 Share Posted February 10, 2013 Definitely. I think my issue is this (and the same went for the Jacksonville 'update'): when you're changing your logo, is the point merely to make it "better than the previous", or to create something lasting, memorable, soundly-designed, and anything else you think your brand should be? I mean, sure, it's better than the old logo, but that's about it for me. I don't think it's awesome or iconic or anything.I guess having been a part of a major rebrand before, I would say that "good enough" or "it's better than it was before" isn't exactly what you're aiming for (unless you love major changes every 2-5 years — spoiler: most organizations don't).At the end of the day, though, I suppose it's all subjective. Link to comment Share on other sites More sharing options...
Raysfan12 Posted February 10, 2013 Share Posted February 10, 2013 I didn't know what to think at first, with it's odd shape -- but after a just a few minutes of staring, it toally grew on me. Kudos, Nike! It looks very good to me despite it's odd shape. Link to comment Share on other sites More sharing options...
gdu Posted February 10, 2013 Share Posted February 10, 2013 It's an improvement over the old logo. My biggest quibble is the shape. Like most of fraser's work for Nike, I'm sure there are some better ones that got tossed aside in favor of this one. Link to comment Share on other sites More sharing options...
McCall Posted February 10, 2013 Share Posted February 10, 2013 Anybody else see the love child of a beaver and a humpback whale? https://dribbble.com/MakaioCall Link to comment Share on other sites More sharing options...
rtrich11 Posted February 10, 2013 Share Posted February 10, 2013 Naked mole rat! cafepress.com/artbyrichards Link to comment Share on other sites More sharing options...
GriffinM6 Posted February 10, 2013 Share Posted February 10, 2013 How are y'all saying this looks good. That thing is awful. Like someone already said, it looks like a fish head. And the eye bugs the crap out of me too. Link to comment Share on other sites More sharing options...
GFB Posted February 10, 2013 Share Posted February 10, 2013 It's better... I would have rather seen the front of the face not forced to follow the same curve. Link to comment Share on other sites More sharing options...
IceCap Posted February 10, 2013 Share Posted February 10, 2013 The shape's weird, but overall it's a massive upgrade. PotD 26/2/12 1/7/15 2020 BASS Spin the Wheel, Make the Deal Regular Season Champion 2021 BASS NFL Pick'em Regular Season Champion Link to comment Share on other sites More sharing options...
_RH_ Posted February 10, 2013 Share Posted February 10, 2013 Link to comment Share on other sites More sharing options...
shoresidejake Posted February 10, 2013 Share Posted February 10, 2013 I'm diggin' it. At first I was a little disappointed - and then I looked back at their old logo, and changed my mind.Big improvement. Link to comment Share on other sites More sharing options...
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