Cujo Posted February 11, 2013 Share Posted February 11, 2013 Reasons why this logo is awesome:The previous logo looked like a jagged rodent about to have a stroke.It has a fantastic curvature that lends itself perfectly to a football helmet.It actually looks like a beaver, but doesn't have some buffoonish snarl or over-detailed elements. Very balanced.Why this logo might not be so cool:People hate everything.Doesn't look stupid enough.More stripes or something.I hate NikeI'm picking up on another reason why people my find OSU's new logo unpopular.I'm a jealous Oregon Ducks fan(You folks know who you are.) Link to comment Share on other sites More sharing options...
ONUV Posted February 11, 2013 Share Posted February 11, 2013 i prefer the fraser concept. Link to comment Share on other sites More sharing options...
Lights Out Posted February 11, 2013 Share Posted February 11, 2013 Not feeling it. Its a college logo, it should be more cartoon like.Nah, cartoonish college logos are way too corny and outdated. POTD: 2/4/12 3/4/12 Link to comment Share on other sites More sharing options...
hugevolsfan Posted February 11, 2013 Share Posted February 11, 2013 I like it just because of the flow but would like to see the whole package before really saying I like it.If Davidson created this logo I would be surprised because it just does not look like his work. My Fictional Football League Version 3 My Fictional Football Leagues WebsiteMy Church Website Link to comment Share on other sites More sharing options...
OnWis97 Posted February 11, 2013 Share Posted February 11, 2013 If they can remove the "logo above a wordmark" helmet mark, it's fine by me. Disclaimer: If this comment is about an NBA uniform from 2017-2018 or later, do not constitute a lack of acknowledgement of the corporate logo to mean anything other than "the corporate logo is terrible and makes the uniform significantly worse." Ā BADGERS TWINS VIKINGS TIMBERWOLVES WILD POTD (Shared) Link to comment Share on other sites More sharing options...
FiddySicks Posted February 11, 2013 Share Posted February 11, 2013 I can't for the life of me understand the love for this thing. Unpopular opinion I guess (which doesn't include a hatred for Nike or anything), but I think it looks downright awful. The shape just seems so forced and it really looks strange. I honestly think that had I not known it was for the Beavers, I'd have a hard time identifying what animal was in the logo. And please, for the love of all that is holy, put it on an orange helmet or add a keyline. This current trend of stripping keylines off of logos is so terrible. On 11/19/2012 at 7:23 PM, oldschoolvikings said: Sheās still half convinced āChris Creamerā is a porn site.) Link to comment Share on other sites More sharing options...
udubs03 Posted February 11, 2013 Share Posted February 11, 2013 yes an improvement, but that's not hard to do. no matter how you look at it, what style you go for, a beaver logo can't be easy. it dosent look like Fraser's work to me, there are some odd shapes in the eye and ear area, but perhaps he had a hand in part it?the silhouette isn't the best, theres nothing that reads as a beaver from that but not too concerned about it because i get the feeling it's going to mostly live on black backgrounds. while i don't really find this one that great, i don;t think its too poor either. not a timeless design by any means, but it works in 2 color (or 1?) well and could last for a while without feeling old or dated. it's okay to me.I'm getting a lot of the same feelings too. I feel like I want to load it up in a design program and mess with it to make it seem a little less stylized and a bit more like a conventional beaver logo. The eye is what is bothering me the most. I feel as if I really want the eye to be more fierce and ominous as opposed to the somewhat scared or timid look it seems to have.That being said, I love the fact that it has movement and evokes some sort of swiftness and speed. It is certainly streamlined, which the previous one was not. I'm sure the Nike folk spewed a whole wheel barrow full of horse$#!t when they presented it to the OSU brass to define the look. I think it can definitely work but I will reserve full judgment until I see it within the context of the whole identity. Really curious to see the word mark/font they created. It can make or break the entire thing.EDIT: I will say that the more I look at it the more I really like it. That furry little $#!t is starting to grow on me I think the bolded portion of your breakdown is exactly why I DO like this. I'm sick of every animal sports logo having to look fierce or intimidating. While you certainly wouldn't want it to look scared or timid (which I don't think the beaver does), not every animal needs to look like it wants to tear your face off.The shape is odd on it's own, but does seem like it will work very well on a football helmet. I hope the give it the "Carolina Panthers treatment" and put this logo on a black helmet with no keyline Link to comment Share on other sites More sharing options...
frosty06306 Posted February 12, 2013 Share Posted February 12, 2013 Atrocious. Link to comment Share on other sites More sharing options...
29texan Posted February 12, 2013 Share Posted February 12, 2013 Not feeling it. Its a college logo, it should be more cartoon like.Like I said.... RUFUS! Link to comment Share on other sites More sharing options...
CharlotteIllini88 Posted February 12, 2013 Share Posted February 12, 2013 I think I like it. Link to comment Share on other sites More sharing options...
powersurge Posted February 13, 2013 Share Posted February 13, 2013 yes an improvement, but that's not hard to do. no matter how you look at it, what style you go for, a beaver logo can't be easy. it dosent look like Fraser's work to me, there are some odd shapes in the eye and ear area, but perhaps he had a hand in part it?the silhouette isn't the best, theres nothing that reads as a beaver from that but not too concerned about it because i get the feeling it's going to mostly live on black backgrounds. while i don't really find this one that great, i don;t think its too poor either. not a timeless design by any means, but it works in 2 color (or 1?) well and could last for a while without feeling old or dated. it's okay to me.I'm getting a lot of the same feelings too. I feel like I want to load it up in a design program and mess with it to make it seem a little less stylized and a bit more like a conventional beaver logo. The eye is what is bothering me the most. I feel as if I really want the eye to be more fierce and ominous as opposed to the somewhat scared or timid look it seems to have.That being said, I love the fact that it has movement and evokes some sort of swiftness and speed. It is certainly streamlined, which the previous one was not. I'm sure the Nike folk spewed a whole wheel barrow full of horse$#!t when they presented it to the OSU brass to define the look. I think it can definitely work but I will reserve full judgment until I see it within the context of the whole identity. Really curious to see the word mark/font they created. It can make or break the entire thing.EDIT: I will say that the more I look at it the more I really like it. That furry little $#!t is starting to grow on me I think the bolded portion of your breakdown is exactly why I DO like this. I'm sick of every animal sports logo having to look fierce or intimidating. While you certainly wouldn't want it to look scared or timid (which I don't think the beaver does), not every animal needs to look like it wants to tear your face off.The shape is odd on it's own, but does seem like it will work very well on a football helmet. I hope the give it the "Carolina Panthers treatment" and put this logo on a black helmet with no keylineI might have to agree. I have now looked at it about 20 times and its really growing on me more and more. I take back the fierce eyes comment and stand behind their decision to go with the current look. I can't remember the last time a logo has grown on me so much so that my initial opinion has dramatically changed in a matter of a couple of days. Link to comment Share on other sites More sharing options...
vicfurth Posted February 13, 2013 Share Posted February 13, 2013 Not feeling it. Its a college logo, it should be more cartoon like.Like I said.... RUFUS!Look back, I think I beat you to that. ;-) Link to comment Share on other sites More sharing options...
andrewharrington Posted February 14, 2013 Share Posted February 14, 2013 I'm pretty sure this is another example of Davidson's continued work for Nike. So as it's been every other time there was probably an amazing logo left on the cutting room floor.Guess we should keep an eye on Dribbble, eh? Haha Cuj, it does look a lot better on a black bg... which makes me dislike it even more. When you're "hiding" the largest part of the logo to make it look better, isn't that kind of defeating the purpose?I think it's more a case of designing with purpose. If you know this logo is going on a helmet, designing it like this makes a lot of sense.I much prefer it against the orange/white. The logo loses all of it's flow when you remove the border.I disagree. I think I know what you mean by "flow," but to me, the outer black shape is too odd to create any desirable effect. It's much more dynamic, free and smart when placed on a black background, thus eliminating the black outline, which is the clumsiest part of the logo.For what it's worth, I mostly like the illustration style here, and I thought it was a Davidson at first glance. Those little round highlights like you see on the eyes are a recurring element in his work at any rate. I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
CDixonDesign Posted February 14, 2013 Share Posted February 14, 2013 A few days post "leak" and still, after viewing the new logo, i'm instantly reminded of Miami's logo, that's rarely used: Link to comment Share on other sites More sharing options...
Frylock Posted February 22, 2013 Share Posted February 22, 2013 On my iPhone here, but per Portland Oregonian columnist John Canzano's twitter feed from 10:50AM PST...@JohnCanzanoBFT: In case you wondered, Oregon State will debut its new football uniform on Monday March 4. Link to comment Share on other sites More sharing options...
St Louis Cardinals Posted February 22, 2013 Share Posted February 22, 2013 A few days post "leak" and still, after viewing the new logo, i'm instantly reminded of Miami's logo, that's rarely used:it is used on their football uniform though. #9 LSU vs. TCU Link to comment Share on other sites More sharing options...
GriffinM6 Posted February 22, 2013 Share Posted February 22, 2013 A few days post "leak" and still, after viewing the new logo, i'm instantly reminded of Miami's logo, that's rarely used:it is used on their football uniform though.I'm actually using that logo for my entry in the NCAA Yakball NIT. Hope I'm allowed to say that. Link to comment Share on other sites More sharing options...
jstraper Posted February 22, 2013 Share Posted February 22, 2013 A few days post "leak" and still, after viewing the new logo, i'm instantly reminded of Miami's logo, that's rarely used:...the logo that every Canes fan wants to go far, far away.Also, tramp stamp logo placements need to go as well. Link to comment Share on other sites More sharing options...
pianoknight Posted February 23, 2013 Share Posted February 23, 2013 Also, tramp stamp logo placements need to go as well.Bingo.Texas Tech looks ridiculous with those "Buns Up" stamps on their asses. 5th in NAT.Ā TITLESĀ |Ā 2nd in CONF. TITLESĀ |Ā Ā 5th in HEISMAN | Ā 7th in DRAFTS | Ā 8th in ALL-AMERĀ Ā |Ā 7th in WINS Ā |Ā 4th in BOWLS | Ā 1st in SELLOUTSĀ Ā |Ā 1st GAMEDAY SIGN Link to comment Share on other sites More sharing options...
BlackBolt3 Posted February 23, 2013 Share Posted February 23, 2013 A few days post "leak" and still, after viewing the new logo, i'm instantly reminded of Miami's logo, that's rarely used: This might be an unpopular opinion, but this is one of my all time favorite logos.But regarding the OSU logo, i kinda like it. I'll hold most of my judgement until I see applications. Link to comment Share on other sites More sharing options...
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