btharner

2018 Olympic logo unveiled

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The Vancouver logo was outstanding, and i won't hear any of you knocking it.

van_2010_logo.jpg?w=640

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img_emblem.gif

I have the sudden urge to play a game of Pong.

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That is pathetic. I get the idea of the 2 Korean characters but the rendering of the characters is just plain bad. Are you telling me they could not find a way to better convey the supposed meaning, particularly to a global community that does not know Korean? And the description is a clear sign that the designers have not done their jobs graphically.

I swear it seems that students of graphic arts must spend more time learning to defend bad art by describing it as "evoking" or "representing" rather than learning how to create art that can communicate for itself. Instead of learning how to speak in marketing bullshat maybe they should learn how to draw.

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That is pathetic. I get the idea of the 2 Korean characters but the rendering of the characters is just plain bad. Are you telling me they could not find a way to better convey the supposed meaning, particularly to a global community that does not know Korean? And the description is a clear sign that the designers have not done their jobs graphically.

I swear it seems that students of graphic arts must spend more time learning to defend bad art by describing it as "evoking" or "representing" rather than learning how to create art that can communicate for itself. Instead of learning how to speak in marketing bullshat maybe they should learn how to draw.

This.

Even Nike wouldn't spew out a BS explanation like that for this one. Even the dopes who wrote the Jaguars uniform description were like, "come on, really"?

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Also, this one is so simple counterfeiters are going to have a field day with this one...

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That's dissapointing to say the least.

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The Vancouver logo was outstanding, and i won't hear any of you knocking it.

van_2010_logo.jpg?w=640

In my opinion, all of the logos (both summer and winter) from 1996-2010 were really good. All of the post Vancouver olympic logos (with the exception of Rio 2016, that one is neat) just suck and could easily be topped by just about anything.

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Doesn't look like Korean to me, it looks more like a poorly drawn box next to an asterisk.

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Too many elements - can the Olympic rings be removed, or are they a compulsory part of any Olympic logo?

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If it's intended to please everyone it won't please anyone.

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I'm guessing most of you who are trashing this logo didn't read the reasoning behind it.

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It doesn't matter what the reasoning is, the execution is awful. And they probably paid someone more than six figures to come up with that.

The problem is the Olympic logos now a days have to have some deep, exaggerated meaning to it...or something way too modern (2012 and 2014 for examples). Surely there is something more visually appealing with strong Korean ties than what ends up being an asterick and the roman numeral II. I still hold a fondness for the 1996 Atlanta logo too.

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Maybe it would be cooler if the asterisk was in the box?

Edit: Tynamo got it right... I think that's a million times better. Still uninspiring... but better.

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It's as if the weird proportioned box has a new Blackberry notification, similar to below:

AppWorldUpdate_2.jpg

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