TheFloridianLogoMan

Origin of our love for logos

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Collecting baseball cards is where it really took off for me, especially when I started collecting Fleer cards and pretty much only hoping for the logo stickers. Those were the best. Then, when Frosted Flakes had logo stickers for MLB instead of a toy, that pretty much sealed the deal. Hell, that's how I first learned of the Marlins and Rockies.

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My first memories of being into logos were seeing logos on the side of scoreboard during halftime reports, Sunday NFL countdown, ESPNews, etc. The first sports team I ever chose to like of my own volition with no real ties to them or influence from other fans was the Tampa Bay Buccaneers who I started to like when I was 7 mostly because of their logo and uniforms. Then when I was 8 years old I started drawing up my own logos for teams in fictional football leagues that I would make up in my spare time. That plus the fact that I saw uniforms/logos/helmets that I like change (Seahawks, Bills, Vikings, Cardinals, etc.) when I was little furthered it for me.

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For me it was always much, much more about the uniforms than the logos. I had very specific preferences (buttons/pinstripes over pullover, for example) and I think I just like the general aesthetic: the stitching of the wordmark on a baseball jersey, the use of colors, the striping patterns on a football helmet, etc. Sports cards and televised games always generated a positive or negative reaction to the uniforms.

Logos were, and are, secondary and loom largest for me when they have a place on the uniform. So I care more what an MLB team does with it's cap insignia than it's primary logo. I may even care more about number font and outlining than the primary mark. Obviously, it is a big deal in hockey, where the primary mark is usually on the jersey, front and center.

The uniforms, during a game and in photos were just so present.

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Growing up I collected hockey cards, and I would always draw my own with my own teams and logos and whatnot.

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It started way, way back when I was a kid - probably with these.

chiquita+stickers+1970+ad.JPG

God knows how many bananas I consumed trying to get all 26 (at the time) teams. To this day I still remember that I needed the Redskins to complete the collection. I spent weeks trying to find a banana bunch with their sticker. Anyway, I loved anything that had to do with sports logos. I liked the team stickers better than the baseball and football cards that came with them. Like a lot of you, I spent a lot of time drawing helmets, team logos, etc. Then the damnedest thing happened. I was actually a fairly decent "artist" when I was young but once I started playing guitar, it was like I lost the ability to draw. Strange, but true.

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You didn't just stand at the banana stand and swipe the stickers?

Once. My mom caught me and that was that. Back in those days, putting an ass beating on a kid was pretty common. B)

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