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Red Wolf

New Sun Belt Conference Logo

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It's not a downgrade, really.

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Well nothing can be worse than the old logo. But this doesn't feel like a logo for anything sports related.

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"Together we rise" is a crappy motto for a Karl Benson run league that is losing 5 members over the next 2 years and adding 5 new and 2 affiliate members in that span. Loyalty is not a strong point for this league.

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Yeah, it does feel "sporty" to find a word.

Idaho joining? Pfffttt.

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Really? I'm not going to suggest something sinister, or that its a direct rip, but shouldn't you avoid what is basically a simplifcation of another conference's championship logo?

2012BigTenBasketballTournament.png

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I agree. This is horrible. The wordmark doesn't match the loho. It's like two different elements forced together

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Does it really matter, this conference is going under in a couple of years anyway.

How do you figure?

As far as the logo it would okay as a basketball logo for the conference but it does not work as the main logo.

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Really? I'm not going to suggest something sinister, or that its a direct rip, but shouldn't you avoid what is basically a simplifcation of another conference's championship logo?

2012BigTenBasketballTournament.png

first thing i thought of as well.

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peppermint-candy.jpg

The peppermint conference

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i'm clearly in the minority that thinks this is pretty good...not the best i've ever seen, but an upgrade over the previous logo - i think the round secondary logo actually works pretty well...would like to see the full color version without the gradients and web effects - you get a good look at it without the effects on the school specific images, and it's really nice - interestingly, the primary typeface on the secondary (is that house industries united?) is very different (and better, in my opinion) than the typeface on the primary logo

overall, i'd give this a solid b

edit: they've already started to ruin this logo...go to their page and see how the white "spokes" of the sun have been replaced with black http://www.sunbeltsp...Conference.aspx - those "spokes" and outline are really an integral part of the logo, in my opinion, and it looks BAD without them

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I'm pretty underwhelmed by this. I definitely prefer the secondary logo to the primary.

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Really? I'm not going to suggest something sinister, or that its a direct rip, but shouldn't you avoid what is basically a simplifcation of another conference's championship logo?

2012BigTenBasketballTournament.png

This was my first thought, too. I'd have trouble believing this was anything less than a direct inspiration.

It's a decent looking logo, but hard to get too excited about it with this in mind.

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