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NYC FC Branding

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Pretty sure they've seen them.

Anything officially submitted in the promotion becomes the club's property and they can use any part of it. Their designer will create two logos, maybe using those elements, and there'll be a fan vote in March.

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I also like this one, for a more modern feel:

mynycfc_concept_p_michalowi.png

Nice secondary logo in the bottom left corner, too.

Here's a better look at that secondary, as well as a flat version without the gradient.

mynycfc_concept_p_michalowicz_flat.png

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I also like this one, for a more modern feel:

mynycfc_concept_p_michalowi.png

Nice secondary logo in the bottom left corner, too.

Here's a better look at that secondary, as well as a flat version without the gradient.

mynycfc_concept_p_michalowicz_flat.png

Nice work but (pet peeve) I don't get why the need for the black ball version. The primary with white/blue ball works on any background due to the black and white outlines in the shield.

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I agree. The photo-negative version is unnecessary.

The designer seems to agree - he posted this revised all-in-one:

mynycfc_concept_p_michalowicz_allinone.p

And updated flat:

mynycfc_concept_p_michalowicz_final.png

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Not a fan of the one above. The circle one on the last page was gold.

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I agree. The photo-negative version is unnecessary.

The designer seems to agree - he posted this revised all-in-one:

mynycfc_concept_p_michalowicz_allinone.p

And updated flat:

mynycfc_concept_p_michalowicz_final.png

Very nice. Other teams that feel the need to include a ball (Earthquakes) should take a look at this. A great way to use a ball without just sticking it on something. Incorporate it into the actual design. Well done.

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I wasn't blown away by that crest when I first saw it. After it was brought to my attention that it's based on a viewfinder though? Perfect.

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Yep.

I'm guessing that something like this might have been the problem:

nycfc_brand_id_skyblue_23_o.jpg

Shame, because I love that monogram.

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They were - that was the issue.

NYCFC was trying to put a logo contest together in just a couple weeks. Tall order. Had they given it a few more weeks from the start, these things would have happened behind the scenes and we'd never know about it.

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I wasn't blown away by that crest when I first saw it. After it was brought to my attention that it's based on a viewfinder though? Perfect.

Agreed. The inspiration in the shield shape from the view finder is genius.

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I find that "viewfinder" crest to be pretty unattractive, myself.

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Yep.

I'm guessing that something like this might have been the problem:

nycfc_brand_id_skyblue_23_o.jpg

Shame, because I love that monogram.

It could have been a number of things. I would think the Yankees don't have a copyright on the general concept of an interlocking NY right? I mean the Mets have one, and didn't the Knicks use a similar one too.

I hope, because I love that monogram too

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I really doubt the Mets could introduce their logo today. The Knicks could certainly not use the Yankees' logo as they once did.

But fingers crossed.

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I am really liking the view finder idea to base the NYCFC logo on. New York iconic or what.

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I don't know, don't other tourist-drawing locales have the same aliens?

Edit: yes.

cd019_coit_tower_and_bino.jpg

Not that it isn't an inspired shape.

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They were - that was the issue.

NYCFC was trying to put a logo contest together in just a couple weeks. Tall order. Had they given it a few more weeks from the start, these things would have happened behind the scenes and we'd never know about it.

I'm trying to say that the MCFC and Yankee lawyers should have been working together so that this slightly embarrassing incident wouldn't have even happened.

I know it's not much of a big deal in the grand scheme of things (especially if the logo is good) but these lawyers are paid a lot of money and probably should be more on the ball.

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Yes, but again I'm not sure we can say that they weren't working together.

Three weeks from concept to unveiling is a pretty fast timeline. I don't think it's surprising at all that it hit a snag.

The only embarrassing thing is that they didn't announce the delay themselves. "due to the amazing response and fantastic ideas, we have extended our deadline..."

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