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tysonbrehm

Dallas Mavericks new branding & jersey idea

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Here is my take at a new re-branding effort for the Dallas Mavericks. I think this set retains the overall simplicity of the old logo and color scheme, but gives it a crisp new look that would hopefully stand the test of time if selected. I've seen this approach more and more lately with the 76ers, Wizards, Jazz etc., and it seems to be successful. I designed that new custom typeface as the foundation and then everything was driven by that. And since Texans love their great state I included some alternate logo options with the state and lone star in there.

Comments and feedback are very welcome.

Thanks

dallasmavsjersey1516b.jpg

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Wow that looks pretty slick. Font's great, jerseys look pretty good. That logo is just phenomenal, though.

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As a Mavs fan, I really like this and desperately hope this is the direction they go.

A. Get rid of the horse head logo

B. Reintroduce green to the color scheme

C. Include a font/logo that says "wild west" without being cheesy.

Well done

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It looks pretty good to start off with, but the lack of green in the uniforms makes them look kind of boring.

I'm also sure Nike's lawyers wouldn't be happy with Adidas coming out with a uniform so similar to Team USA's latest set. B)

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very nice logos and typography, but the unis seem a bit boring and templated.

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I agree with GotPixels add a green alternative and incorporate the star into the primary (maybe replace the basketball with the star) or make your alternative the primary

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Just noticed the sublimated star on the back. Stellar work. Incorporates the old look without straying too far from the Championship winning jerseys.

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I absolutely love the logo and wordmarks you created (that font is stellar), but the uniforms aren't working. I would get rid of all the silver (there's none in the logos) and replace it with green. Also maybe work on some unique striping that works with the logos.

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I think the uniforms could use a slight bit more green, perhaps just as a subtle addition of piping here and there. Otherwise, this set is outstanding and seems like a huge upgrade over the Mavs' current look.

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Ooooo, these are nice... I agree, lose the silver and replace with green. Very, very solid. Liking the font and logos a lot.

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I'm the rare Mavericks fan who wants no part of green, so I like the concept a lot the way it is. Maybe use the current fonts?

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ya. that is pretty awesome. the design on the side of the jersey is sweet

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Here are some updates I made from everyone's feedback.

dallasmavericksorgmark8.jpg

dallasmavericksjersey2.jpg

Would still like to see that star on the primary, but overall, amazing.

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As a Mavs fan, this would look amazing for a rebrand.

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Simply amazing. Loving it. Perfect direction for them to go in IMO.

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I did play around with that idea of putting the star into the primary somehow. I tried it on the front of the cowboy hat, and also tried to work it into the background and below the "M" and I just couldn't get it to work to where I liked it. Everything I did looked to busy to me. I thought if i worked a star into the side details of the jersey with stitching that would be a cool alternative. I think having the star on the primary would be cool too so I may try some more and repost if I can get it to work.

Thanks for the comments

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That is simply beautiful. One complaint is that the star on the back of the road jersey isn't subtle enough.

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