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**UNVEILED** New Dallas Stars logo and uniforms (earlier logo leaks confirmed)


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Last Updated: June 5th 2013 - 6:26AM PST

was following the Dallas Stars #NewStarRising logo and jersey unveiling through IceThetics who was there live to cover the event. (All images courtesy of IceThetics)

*The logos that leaked in the previous weeks, are indeed the real logos.

New jersey Set

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logo on the pants not seen before until now

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Jamie Benn sporting the new home jersey

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View of the new shoulder patch

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A view of the back of the white jersey Modano was wearing

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Jamie Benn and Mike Modano pose for a photo with team owner Tom Gaglardi

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IMO Great new look for the Stars.

I've added all the brand new logos and uniform graphics to the Dallas Stars page, check 'em out and rate 'em. http://www.sportslog...10/Dallas_Stars

The following graphics are from the official Dallas Stars Graphics Manual/Style Guide

logo sheet

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Name and number font

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Full body/full equipment mock-ups

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The debut of the beveled Dallas Stars logo is reminiscent of when The Coca-Cola Company introduced New Coke back in 1985. Customers didn't like New Coke (most of them hated it) so the leading beverage company was smart enough to bring back the original formula as Coca-Cola Classic in a relatively short period of time. For whatever reason we'll been stuck with New Coke (the beveled Dallas Stars logo) come June 2013 even though many Dallas Stars fans don't like it. The gold and green Stars logo on our jersey is our "Classic Coke". Dallas citizens, season ticket holders, and fans want the original formula back.

Back in the late 1990s bevels were somewhat of a fad and teams like the San Jose Sharks came out and beveled their logos. Most Stars fans weren't surprised that San Jose did this...it sort of went with their sparkle threads they wore at the time.

After realignment, 13 other conference schools don't use beveled logos. A classic, traditional mark is the standard in the Conference of Champions. Our classic star fits in perfectly with the traditional logos used by the other teams. Obviously beveled logos don't belong in the to-be-named conference.

Often when things don't make any sense it comes back to money. If, for some reason, the block star on the crest has problems with trademarks, copyrights, or licensing, perhaps the logo can be modified or accented with something that is correct, visually balanced, and less embarrassing. Emphasizing the "D" doesn't have to be done with beveles.

The beveled logo will look bad when reproduced on smaller embroidered items. The bevels will rarely be the correct width and the actue trapezoid angles are almost impossible to reproduce. Simpler is better on smaller, embroidered items.

The lack of any punctuation consistency killed me, but I had to do it for the lulz.

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Roundel is bad, but considering they'll assuredly make this their crest it's already an upgrade from the lame-as-hell arched text.

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Roundel is bad, but considering they'll assuredly make this their crest it's already an upgrade from the lame-as-hell arched text.

I think they're neck-and-neck in the Godawful department. What a disapointment. Praying the real thing looks better.

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Roundel is bad, but considering they'll assuredly make this their crest it's already an upgrade from the lame-as-hell arched text.

I think they're neck-and-neck in the Godawful department. What a disapointment. Praying the real thing looks better.

IMO these aren't that bad. Surely they could've done better, but at least they're not as bad as the crappy Tampa Bay Lightning logo.

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