TGI Fridays new logo

[Evil G 99]

Discuss.

[mattb6 690]

Is the chain still called T.G.I. Friday's or did it change to TGI Fridays? I'm alright with just making it TGI but I wish the apostrophe was still there.

[Evil G 99]

I believe it slightly changed it's name.

[nicklas 21]

Much better than old. The lowercase "i" always bothered me.

[SDX 30]

Like it, definite upgrade

[Hathaway Browne 2]

Much better than old. The lowercase "i" always bothered me.

No doubt put there to imply the "carefree" feeling of it being Friday and all that.

[Gothamite 23,651]

What was the point of the apostrophe? Did they create some elaborate backstory for Thomas Gregory Ivan Friday and his lifelong dream to sell lowest-common-denominator food?

[sportstar1212 447]

Ate there once, never again.

[jstraper 7]

Beautiful logo. Too bad their food is pre-made and terrible.

[tBBP 2,405]

Beautiful logo. Too bad their food is pre-made and terrible.

So is the food in about 90% of franchised dine-in restaurants.

/Former food service specialist/contract officer representative here

[Gothamite 23,651]

Which is why it's a good idea to avoid franchised dine-in restaurants.

[tBBP 2,405]

You won't get much of an argument from me on that one. But then again, I guess it also depends on the specific franchise, as well, since different ones order their subsistence from different vendors. Of course, the primary source of contention should be the preparation methods, and food safety/sanitation practices, of whatever particular restaurant one chooses to dine in. That said, unknown to most, in most franchised dine-in establishments, just about everything except whole-muscle meat products and cold-line produce is heat-and-serve...it's even that way in military dining facilites overseas. (I'm digging way too much into my past now, though, so I think I'll quit. )

On topic, I hate that they lost the distinctive shape, but I can see how the simplification makes it more versatile across various applications.

[Frenchie 131]

I believe it slightly changed it's name.

You mean ITS name?

You've been served by one of the Apostrophe's Apostles

[kmccarthy27 286]

I drove past my local TGIFridays and noticed that they have new signage but its not the old logo or the new logo. Its just FRIDAYS in the font that is used in the new logo, so basically the wordmark.

[TheFuture 8]

The border is way too big. Also, the logo could also use the thin, black inner border the old logo had. Other than those two things it's not a bad redesign.

[jstraper 7]

The border is way too big. Also, the logo could also use the thin, black inner border the old logo had. Other than those two things it's not a bad redesign.

I prefer the invisible border personally.

Also, isn't Outback the "best" of these kinds of restaurants since they actually prepare their food to order?

[TorinK92 314]

Well, it's usefull for that irritating tickle at the back of your throat.

Wait, wrong thing.

[beruud 9]

Not a huge fan of the new one... it almost looks like an alternate logo or something. Not a huge fan of the original one either, so I guess it doesn't matter lol

[DaRadniz29 89]

Worked at one for a week back in 1999, co-workers were cool, supervisor not so much. He was the kitchen supervisor and everyone told me he didn't know how to run nor supervise a kitchen. Do they still require servers to wear flair/flare? I thought I heard they did away with it, but not sure. Haven't eaten there in probably 4-5 years.

[Cosmic 6,398]

If they lose the flair, then future generations will not properly appreciate Office Space!