energised sports consulting

[lancealot]

a good friend of mine has just started his own business "energise sports consulting" and is in need of a logo, i have talked to him about it and he isnt sure what he wants for a logo as of yet, so i have just mocked up some type based kinda monogram logos. let me know what you think or any ideas for a logo

http://imgur.com/a/kiguP

[CS85]

The cube one seems okay, but I'd keep throwing combos together. Come up with a dozen more. Get weird.

[lancealot]

I also like th cube one, as well as the slanted round one. That's my problem ATM I haven't really revived much direction from him and am runing out of good ideas

[BBTV]

I don't think the interlock is the way to go with those letters. I think you're trying too hard. The first group is illegible, the next one looks like an F instead of an E, and the cubs one looks like CSE instead of ESC.

You're looking at this from a sports logo perspective instead of a business logo perspective. My advice would be to look at other consulting firms for ideas instead of sports teams.

[DG_ThenNowForever]

Also, I think that if "my personal logo" threads could stop being initials, we'd all be better for it. Look in the real world -- companies don't have initials for logos because it looks dumb.

[JPDesign]

Also, I think that if "my personal logo" threads could stop being initials, we'd all be better for it. Look in the real world -- companies don't have initials for logos because it looks dumb.

You're so right, nobody does that:

I could go on, but I think the point is made.

[JPDesign]

As for the logo that this thread is for. Keep working on it. The cube one feels overdone (see Sysco). The monogram ones lose legibility. The circular ones feel imbalance because of the weight of the outer "C."

Think about how to add "energy" since the first word is "energised." The cube one especially feels stagnate.

[DG_ThenNowForever]

Most of the personal logo threads are people's initials. This wasn't the best thread to make the point, but in general, it stands. Of those logos you posted, how many are peoples first, middle and last initial? None, right? That was my point.

And for every A&W, I raise you five Apples, Coca-colas, McDonaldses, and so on. I just think that logo design can be more than initials. Especially when you have the word "energise" in it. If you're not incorporating some energy in your logo, you should reassess.

[JPDesign]

Well duh none of those are first, middle and last initials...because large corporations aren't made up of one person. However, HP, A&W, and P&G are all name initials.

Completely agree that logos can be more than initials. However, what you specifically first said was, "companies don't have initials for logos." And in that statement, you are dead wrong.

[slapshot]

The companies shown with initial logos had also been long established and in the public's mind when they were shortened to their abbreviated monikers.

Creating a new business with a logo of just initials alone doesn't always work, especially in certain industries. Identities in this case work better combined with other icons that play off the words in the company name.

[lancealot]

haven't had much time lately but here is an update experimented with a few thing with more energy and added a word mark

[lancealot]

Bump anyone?

[Sport Billy]

I know it has little to do with the logo, but why energise rather than energize?

[lancealot]

British spelling rather than American

[lancealot]

Bumpity bump

[derschwigg]

That font with that name looks like a battery company more than sports consulting to me. If I were you, I'd switch the font to a pairing of fonts, and use a different palette. A mid-grey tone with a splash of an "electric" color, like an icy blue or a bright orange, could really make it pop.

[MiloFick]

.