America East Conference new logo/branding

[narthuro]

Old:

New:

The colors are customizable by school, a la the Sun Belt. Here's the logo in the U of Vermont colors, on the floor of their home gym:

The rest can be found on this neat little Brand Central page.

[dfwabel]

Looks like a startup airline's logo.

[tv15]

i love the new logo

[mattb6]

You would think the AMERICA East conference would be red, white, and blue....
(unless the first one is one of the team ones)

[narthuro]

You would think the AMERICA East conference would be red, white, and blue....

(unless the first one is one of the team ones)

The logo up there is the conference's new standard logo. They've moved from Red/White/Blue to Teal//White. (There's a R/W/B logo among the schools in UMass-Lowell.)

The presser says they're moving in a "new, bold direction". The conference might be in a lot of turmoil in the near future, with Boston U's recent exit, and UAlbany and Stony Brook looking soon to follow.

[hugevolsfan]

You would think the AMERICA East conference would be red, white, and blue....

(unless the first one is one of the team ones)

The logo up there is the conference's new standard logo. They've moved from Red/White/Blue to Teal//White. (There's a R/W/B logo among the schools in UMass-Lowell.)

The presser says they're moving in a "new, bold direction". The conference might be in a lot of turmoil in the near future, with Boston U's recent exit, and UAlbany and Stony Brook looking soon to follow.

this logo will not help them I'm afraid unless they are looking to get in the air industry

[SJAnfield]

The AE and Sun Belt both seem to have adopted corporate logos this off season. Hope this isn't a trend that continues.

[sc49erfan15]

It couldn't have been that long since they changed from this one:

I think it's an upgrade over the immediately previous one, but the one above would work well with a font change, IMO.

[mendoza-line]

It was a smart choice to avoid a star motif and a red, white and blue scheme IMO. These just scream mid-major to me (C-USA, AAC, Big East, etc). Notice the similarities to self contained, blue/black/white logos used by the Big 10, PAC 12 and ACC versus the open, somewhat cluttered red, white and blue logos that every "Blank America Blank Confrence" uses? Granted, a logo wont change the actual pecking order...

[STL FANATIC]

I don't love the type, but the logo itself is fantastic.

[stumpygremlin]

You would think the AMERICA East conference would be red, white, and blue....

(unless the first one is one of the team ones)

The logo up there is the conference's new standard logo. They've moved from Red/White/Blue to Teal//White. (There's a R/W/B logo among the schools in UMass-Lowell.)

The presser says they're moving in a "new, bold direction". The conference might be in a lot of turmoil in the near future, with Boston U's recent exit, and UAlbany and Stony Brook looking soon to follow.

As an alum of UML, I must point out that there is no hyphen in the school's name. It's just UMass Lowell