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Eminem new logo


CS85

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The old one was a lot more readable (and iconic, I think), but the new one isn't horrible.

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The old one was a lot more readable (and iconic, I think), but the new one isn't horrible.

Not horrible, but you just nailed why the old one is better.

One single quirk in otherwise legible text is worlds better than throwing around a handful of them. Unless his new schtick is that he's so famous he doesn't need you to be able to read his logo.

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  • 3 weeks later...

honestly I read the new logo as Eminem instantly... took me a second to even notice what was so different.... comparing them side by side makes the new one harder to read just by comparisson, but I think it will work once it stands alone.

Lateral move more than anything else for me...

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love it. don't be so left brained about it. stop thinking and just look at it. it uses some Gestalt theory in it's execution, allowing your mind to fill in the "gaps". you know the name, the previous logo, and it reads as you would expect it to. also being less horizontal, it will allow it to be larger (make the logo bigger!) in application

 

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