Ferdinand Cesarano

brilliant use of negative space

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The negative space is the shape of Australia.

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I don't know if this is brilliant, but I did create it for my wife's photography business...

avatar.jpg

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EMs here in Toronto has a nice one:

269px-Toronto_EMS.svg.png

Actually not a fan of that one, unless there's some significance to two gold triangles that I don't get.

The "M" doesn't read clearly enough in context.

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I love the clever use of negative space.

Tooting my own horn, here's a logo I created for a friend's business...

gwd.png

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usa_network.gif

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^wow.....took me 3 seconds to see that. Very clever.

Does look like the tiger and the gorilla are staring each other down before a brutal fight ensues tho...

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I love this one

Pittsburgh_Zoo__PPG_Aquarium_logo.svg_.g

LION!!! GORILLA!!! A STEEL CAGE!!! ONLY ONE COMES OUT ALIVE!!! ONE NIGHT ONLY!!!

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I don't know if this is brilliant, but I did create it for my wife's photography business...

avatar.jpg

Maybe not "brilliant" but still very well done. Nice work.

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I just now noticed the H in the Whalers logo. Wow. I feel dumb now

They had an AHL team in Binghamton.

pk-binghamton1.JPG

The negative space in that version of the logo doesn't really mean anything though.

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There are many great logos that use negative space. (A side note: my avatar, which is a logo that I designed more than 30 years ago for my softball team called the New York Diamonds, makes some use of negative space.)

I love seeing all the gorgeous examples. But note that most of them are elaborately designed in order to achieve the desired effect. The cool thing about the Masters of Sex logo is that it creates the negative-space picture by using only relative unaltered standard letters. It has this trait in common with the FedEx logo; but the image in the negative space in the Masters of Sex logo is more complex than the negative-space arrow found in the FedEx logo.

It was this contrast (the simplicity of the letters vs. the complexity of the negative-space image) that I found so brilliant.

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Agreed. It's worth noting that the Masters of Sex logo you posted isn't always used. There's another version without the hidden image, probably because it's such an effective use of that negative space.

subway1.jpg

FWIW, this is the version that I've seen on the subway, but the negative-space one appears on buses. Go figure.

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I just now noticed the H in the Whalers logo. Wow. I feel dumb now

They had an AHL team in Binghamton.pk-binghamton1.JPG

The negative space in that version of the logo doesn't really mean anything though.

True, but giving a logo an entirely new meaning just by turning it 90 degrees is brilliant.

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I came across this a few months back:

e1f777fc939ea08c305ae64f005051ef.png

Hot. Freaking. Damn. Love it.

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This is probably my favorite. It's so simple, and so identifiable.

Browning.

The negative space on the inside of the buck's head is a doe's head.

browning-logo.jpg

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