rmackman Posted September 30, 2013 Share Posted September 30, 2013 It seems every NFL team is making their wordmarks less distinct. They're going more towards a series of block letters with minimal personality. It's kind of getting boring. Thoughts?EXAMPLES "Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be eaten. Every morning in Africa, a lion wakes up. It knows it must outrun the slowest gazelle or it will starve. It doesn't matter whether you're a lion or a gazelle. When the sun comes up, you'd better be running." - Unknown | Check out my articles on jerseys at Bacon Sports Link to comment Share on other sites More sharing options...
Generic Posted September 30, 2013 Share Posted September 30, 2013 I think the Panthers improved for sure, the others are iffy though. I hope it'll not be a trend for the long haul. Link to comment Share on other sites More sharing options...
The Imperfect Posted September 30, 2013 Share Posted September 30, 2013 I think it's just following the trend of branding and design in general lately. Things are becoming much more streamlined and basic. Just look at the "flat" design of the new iOS7. Link to comment Share on other sites More sharing options...
rmackman Posted September 30, 2013 Author Share Posted September 30, 2013 Simplification is perfectly okay, but when you sacrifice personality and character for trendy, then you're actually hurting your brand IMO. "Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be eaten. Every morning in Africa, a lion wakes up. It knows it must outrun the slowest gazelle or it will starve. It doesn't matter whether you're a lion or a gazelle. When the sun comes up, you'd better be running." - Unknown | Check out my articles on jerseys at Bacon Sports Link to comment Share on other sites More sharing options...
Gothamite Posted September 30, 2013 Share Posted September 30, 2013 That every single one of those changes was a significant upgrade tends to undercut your argument. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
Old School Fool Posted September 30, 2013 Share Posted September 30, 2013 That every single one of those changes was a significant upgrade tends to undercut your argument.I pretty much agree, the wordmarks are fine. The old Panthers wordmark was awful and reeked of the 90's in a bad way. Link to comment Share on other sites More sharing options...
rmackman Posted September 30, 2013 Author Share Posted September 30, 2013 That every single one of those changes was a significant upgrade tends to undercut your argument.I pretty much agree, the wordmarks are fine. The old Panthers wordmark was awful and reeked of the 90's in a bad way.Well, that's an opinion. You're entitled to it. I actually think it's great when some teams are just "very 70s, 80s, or 90s." I don't feel every team needs to get "up to date." "Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be eaten. Every morning in Africa, a lion wakes up. It knows it must outrun the slowest gazelle or it will starve. It doesn't matter whether you're a lion or a gazelle. When the sun comes up, you'd better be running." - Unknown | Check out my articles on jerseys at Bacon Sports Link to comment Share on other sites More sharing options...
wonderbread Posted September 30, 2013 Share Posted September 30, 2013 the dolphins and pats script wordmarks were so much better, these new ones are generic crap Link to comment Share on other sites More sharing options...
Gothamite Posted September 30, 2013 Share Posted September 30, 2013 The Pats' awfulness is revealed in how they had to warp the primary logo around it. A modified version of their primary that they never used in any other context. That's just bad design. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
slapshot Posted September 30, 2013 Share Posted September 30, 2013 By streamlining these wordmarks, they allow for more versatility and consistency across more applications. By reducing the detail, it allows for more accurate reproduction through silkscreening and embroidery. They also allow more opportunity to tie in logo details into the wordmark, like the whisker/scratches in the Panthers' mark. Back-to-Back Fatal Forty Champion 2015 & 2016 Link to comment Share on other sites More sharing options...
wonderbread Posted September 30, 2013 Share Posted September 30, 2013 By streamlining these wordmarks, they allow for more versatility and consistency across more applications. By reducing the detail, it allows for more accurate reproduction through silkscreening and embroidery. They also allow more opportunity to tie in logo details into the wordmark, like the whisker/scratches in the Panthers' mark.But wouldnt you want a more detailed wordmark to stop other people from trying to reproduce it, like i know one way the tell if a pats jersey is fake is to look at the wordmark beliw the collar and if it looks like :censored: then its fake Link to comment Share on other sites More sharing options...
wonderbread Posted September 30, 2013 Share Posted September 30, 2013 The Pats' awfulness is revealed in how they had to warp the primary logo around it. A modified version of their primary that they never used in any other context. That's just bad design. i dont consider altering a logo so it flows with the wordmark and looks smoother a bad design, its a unique design element that looks better than the jaguar rip off font Link to comment Share on other sites More sharing options...
WSU151 Posted September 30, 2013 Share Posted September 30, 2013 That every single one of those changes was a significant upgrade tends to undercut your argument.I disagree. So you're wrong. Smart is believing half of what you hear. Genius is knowing which half. Link to comment Share on other sites More sharing options...
ShlyKBMT Posted September 30, 2013 Share Posted September 30, 2013 I'm not a fan of the generic look. These all bothered me when they were released. Not enough character to me. Link to comment Share on other sites More sharing options...
rmackman Posted September 30, 2013 Author Share Posted September 30, 2013 If you look at all these wordmark jackets by Starter, you start to realize the teams that stand out are the teams that don't have basic wordmarks.http://www.sportsauthority.com/category/index.jsp?categoryId=23730446&gclid=CL2g0fau8rkCFXRp7Aod2DkA_g "Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be eaten. Every morning in Africa, a lion wakes up. It knows it must outrun the slowest gazelle or it will starve. It doesn't matter whether you're a lion or a gazelle. When the sun comes up, you'd better be running." - Unknown | Check out my articles on jerseys at Bacon Sports Link to comment Share on other sites More sharing options...
ThorSkaagi Posted September 30, 2013 Share Posted September 30, 2013 I think Jacksonville's a huge improvement. Link to comment Share on other sites More sharing options...
See Red Posted September 30, 2013 Share Posted September 30, 2013 Jacksonville, Carolina, and New England are all improvements. Miami is a downgrade, but overall, not a huge one. Link to comment Share on other sites More sharing options...
rmackman Posted September 30, 2013 Author Share Posted September 30, 2013 I'm not a fan of the generic look. These all bothered me when they were released. Not enough character to me.They're pretty much all capital letters, straight across, about the same size....I mean very little differences. "Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be eaten. Every morning in Africa, a lion wakes up. It knows it must outrun the slowest gazelle or it will starve. It doesn't matter whether you're a lion or a gazelle. When the sun comes up, you'd better be running." - Unknown | Check out my articles on jerseys at Bacon Sports Link to comment Share on other sites More sharing options...
rtrich11 Posted September 30, 2013 Share Posted September 30, 2013 It seems every NFL team is making their wordmarks less distinct. They're going more towards a series of block letters with minimal personality. It's kind of getting boring. Thoughts?EXAMPLESI personally don't like this wordmark because, well, it's boring. The one thing that gives it redemption, in a sense, is that it goes against the trend of extra-wide, extra long marks as shown with the Texans, Falcons, Bengals, etc. It is at least distinctive in that regard. cafepress.com/artbyrichards Link to comment Share on other sites More sharing options...
BadSeed84 Posted September 30, 2013 Share Posted September 30, 2013 While I want the eagles to change their uniforms, the one thing I don't want is them going to some generic looking wordmark.Also there is no good reason at all that the 49ers ditched this, looks so nice at the endzone this season for candlesticks final season. Link to comment Share on other sites More sharing options...
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