BgMack27

The "Genericizing" of NFL Wordmarks

Recommended Posts

It seems every NFL team is making their wordmarks less distinct. They're going more towards a series of block letters with minimal personality. It's kind of getting boring. Thoughts?

EXAMPLES

Miami_Dolphins_third_1997_wordmark.png

Dolphins_textlogo13.png

tumblr_mpdnl7EJaD1rge74zo1_500.jpg

609.gif

logowtype.0_standard_352.0.jpg

Pantherslogo.jpg

Share this post


Link to post
Share on other sites

I think the Panthers improved for sure, the others are iffy though. I hope it'll not be a trend for the long haul.

Share this post


Link to post
Share on other sites

I think it's just following the trend of branding and design in general lately. Things are becoming much more streamlined and basic. Just look at the "flat" design of the new iOS7.

Share this post


Link to post
Share on other sites

Simplification is perfectly okay, but when you sacrifice personality and character for trendy, then you're actually hurting your brand IMO.

Share this post


Link to post
Share on other sites

That every single one of those changes was a significant upgrade tends to undercut your argument.

Share this post


Link to post
Share on other sites

That every single one of those changes was a significant upgrade tends to undercut your argument.

I pretty much agree, the wordmarks are fine. The old Panthers wordmark was awful and reeked of the 90's in a bad way.

Share this post


Link to post
Share on other sites

That every single one of those changes was a significant upgrade tends to undercut your argument.

I pretty much agree, the wordmarks are fine. The old Panthers wordmark was awful and reeked of the 90's in a bad way.

Well, that's an opinion. You're entitled to it. I actually think it's great when some teams are just "very 70s, 80s, or 90s." I don't feel every team needs to get "up to date."

Share this post


Link to post
Share on other sites

The Pats' awfulness is revealed in how they had to warp the primary logo around it.

A modified version of their primary that they never used in any other context. That's just bad design.

Share this post


Link to post
Share on other sites

By streamlining these wordmarks, they allow for more versatility and consistency across more applications. By reducing the detail, it allows for more accurate reproduction through silkscreening and embroidery. They also allow more opportunity to tie in logo details into the wordmark, like the whisker/scratches in the Panthers' mark.

Share this post


Link to post
Share on other sites

By streamlining these wordmarks, they allow for more versatility and consistency across more applications. By reducing the detail, it allows for more accurate reproduction through silkscreening and embroidery. They also allow more opportunity to tie in logo details into the wordmark, like the whisker/scratches in the Panthers' mark.

But wouldnt you want a more detailed wordmark to stop other people from trying to reproduce it, like i know one way the tell if a pats jersey is fake is to look at the wordmark beliw the collar and if it looks like :censored: then its fake

Share this post


Link to post
Share on other sites

The Pats' awfulness is revealed in how they had to warp the primary logo around it.

A modified version of their primary that they never used in any other context. That's just bad design.

i dont consider altering a logo so it flows with the wordmark and looks smoother a bad design, its a unique design element that looks better than the jaguar rip off font

Share this post


Link to post
Share on other sites

That every single one of those changes was a significant upgrade tends to undercut your argument.

I disagree. So you're wrong. :D

Share this post


Link to post
Share on other sites

I'm not a fan of the generic look. These all bothered me when they were released. Not enough character to me.

Houston_Texans_wordmark.png

Atlanta_Falcons_white_wordmark.png

4609.gif

Denver_Broncos_wordmark_(c._1997).png

998.gif

2234.gif

Share this post


Link to post
Share on other sites

If you look at all these wordmark jackets by Starter, you start to realize the teams that stand out are the teams that don't have basic wordmarks.

http://www.sportsauthority.com/category/index.jsp?categoryId=23730446&gclid=CL2g0fau8rkCFXRp7Aod2DkA_g

Share this post


Link to post
Share on other sites

Jacksonville, Carolina, and New England are all improvements.

Miami is a downgrade, but overall, not a huge one.

Share this post


Link to post
Share on other sites

I'm not a fan of the generic look. These all bothered me when they were released. Not enough character to me.

Houston_Texans_wordmark.png

Atlanta_Falcons_white_wordmark.png

4609.gif

Denver_Broncos_wordmark_(c._1997).png

998.gif

2234.gif

They're pretty much all capital letters, straight across, about the same size....I mean very little differences.

Share this post


Link to post
Share on other sites

It seems every NFL team is making their wordmarks less distinct. They're going more towards a series of block letters with minimal personality. It's kind of getting boring. Thoughts?

EXAMPLES

Pantherslogo.jpg

I personally don't like this wordmark because, well, it's boring. The one thing that gives it redemption, in a sense, is that it goes against the trend of extra-wide, extra long marks as shown with the Texans, Falcons, Bengals, etc. It is at least distinctive in that regard.

Share this post


Link to post
Share on other sites

While I want the eagles to change their uniforms, the one thing I don't want is them going to some generic looking wordmark.

Also there is no good reason at all that the 49ers ditched this, looks so nice at the endzone this season for candlesticks final season.

1008.gif

Share this post


Link to post
Share on other sites
Guest
This topic is now closed to further replies.