BigMac12

Minor-League, Indy & Summer Collegiate Baseball Logo / Uni Changes

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13 hours ago, the admiral said:

 

I'm trying to figure out the logic to all this: they need a new name so that people will go to games and buy merchandise, but people don't want the new name and wouldn't buy the new merchandise, but also the team is still going to wear Snappers stuff for Sunday home games? Guy gave away the game when he said "well then you pay for it," he's just a small-timer who wants a toy to play with. 

 

The guy is also the owner of the Pensacola Blue Wahoos for what that's worth, but it does come into play.

 

He says that without this new stadium, the team wouldn't exist anymore, which would line up with Beloit being on the alleged list of MiLB cuts at the beginning but apparently not anymore. He said that the team is not leasing this new stadium from a landlord like the city or whoever, instead the team is on the hook for all the costs associated for the stadium (which is a roundabout way of saying the team owns the stadium?) so the re-branding is an effort to increase the merchandise revenue stream to add more money to the coffers. 

 

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I think a lot of it is what Brandiose and other rebrandings have done to the MiLB where teams become like the Cowtown YeeHaw Buckaroos instead of the Calgary Cowboys. Yeah the local fans might not like it, but look at how many wacky hats they've sold to people on the internet and how much money they've made, so other owners take notice.

 

There are still wacky teams and logos that have good branding but are restrained, like the Blue Wahoos, but most are trying to go to far.

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As I alluded to, the Rock River Valley is one of the most ass-kicked regions in the entire Midwest and the rest of the country is going down the tubes too. Where the hell is $300,000 in hat and t-shirt sales coming from? irony posters who live in Northern Virginia? That's who's buying Beloit Polka Pike crap? That's really their business plan. Okay. 

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Whatever market there could conceivably be for any of these names is already served by all the other goofy names in MiLB.  I just came up with the name RiverRockers.  Even if they were the Rock River RiverRockers, it's still more palatable than the crap they actually came up with.

Also, to the point about the Moo being too close to Wisconsin's Udder Tuggers brand.  Supper Clubbers is a reject of another recent rebrand (I want to say Green Bay).

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If the idea here is that team owners give Brandiose money so that Paul Lukas gives the baseball teams money, why don't they simply cut out the middleman and have Brandiose personally design shirts for Paul Lukas? A lot of their stuff now is part-time identities, and a quarter of these teams are going to cease to exist anyway, so why do the teams ever have to have existed in the first place? Just invent the Beloit Roofing Mishaps for marketing purposes and don't even field the team. Are they real? I don't know! No one needs to know!

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