BigMac12

Minor-League, Indy & Summer Collegiate Baseball Logo / Uni Changes

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The Tortugas' color scheme would have been perfect for the Rays. Certainly better than the boring dark blue-light blue-yellow.

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There's an irony to it for me...it doesn't make sense, but then again it does. I've only ever seen a few around in my life, but it doesn't surprise me in the sense that it's truly one of the more iconic hats in MiLB. Lots of people draw blanks when they see many other minor league caps, but quite often when they see those eyes, they say "hey, the Storm!"

And for some background: Lake Elsinore is a popular place for extreme sports--motocross, BMX, skydiving, etc. To me at least, that cap just screams "extreme sports," with the fierce look and black and red colorway. That's how I see it, at least. I'm willing to bet that more than a few kids at the bike track or skate park wear those caps, it just "fits."

Isn't the Lexington Legends mustache hat the biggest seller?

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There's still one more club (that I know of) that's supposed to unveil a new set.

Can't really say who it is, but it's a refresh of their existing identity; keeping same nickname and basic color scheme.

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The "friendly" version of the primary isn't needed. It's redundant.

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I like the angry primary is good. Different with the paw prints on the hat bill.

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So, they're not the Pawtucket Red Sox anymore, Now the Pawtucket Pawsox? I guess that's fine, but I have a question that burning my mind.......why are ALL these teams adding light blue jerseys all of a sudden, even when the parent club doesn't have the color in its palette(sp?)?

Unrelated note, here's a SWINGING Tartouga!!!!
swinging_zps1079942a.png

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There's an irony to it for me...it doesn't make sense, but then again it does. I've only ever seen a few around in my life, but it doesn't surprise me in the sense that it's truly one of the more iconic hats in MiLB. Lots of people draw blanks when they see many other minor league caps, but quite often when they see those eyes, they say "hey, the Storm!"

And for some background: Lake Elsinore is a popular place for extreme sports--motocross, BMX, skydiving, etc. To me at least, that cap just screams "extreme sports," with the fierce look and black and red colorway. That's how I see it, at least. I'm willing to bet that more than a few kids at the bike track or skate park wear those caps, it just "fits."

I've always found the link to extreme sports the Inland Empire to be kind of ironic in and of itself. Lake Elsinore is probably the most stark and boring place I've ever been. It's about as "extreme" as a nursing home for priests.

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Yeah, a (mostly) traditional Red Sox looking jersey with a light blue hat looks all kinds of strange. Even if it fits the polar aesthetic.

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The one on the left was introduced last season as the BP cap mark; haven't seen the version with the star before:

ArkansasTravelers_BPC0101a_2014-9999_SCC

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The star could be the MiLB version of those incredibly stupid Stars N Stripes caps MLB had last year.

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So, they're not the Pawtucket Red Sox anymore, Now the Pawtucket Pawsox? I guess that's fine, but I have a question that burning my mind.......why are ALL these teams adding light blue jerseys all of a sudden, even when the parent club doesn't have the color in its palette(sp?)?

The team is still officially named the Pawtucket Red Sox. They've simply opted to emblazon their uniforms - and, given that the new logo package doesn't feature a Red Sox wordmark in the slightly altered Tuscan font, presumably most of their souvenir merchandise - with the abbreviated PawSox nickname. Given that locals have long referred to the team by the PawSox sobriquet, I don't have a problem with that.

While I rather like the way Brandiose redesigned Pawtucket's mascot, "Paws", I can't help but wondering why we can't see his tongue in the more aggressive logo treatment. As a result of that omission, it seems unfinished in comparison to the friendlier depiction of "Paws". I keep going back-and-forth on whether I think the socks on his paws are a bit too "cutesy", but I think I can live with that.

I like the update of the team's "P-and-Paw" logo, featuring the addition of a pawprint as the hole in the letter.

Less successful, at least to my mind, is the alternate logo featuring the single sock with the polar bear paw ripping through the toe. Given that the top of the sock appears to be empty, I can't help but envision a sock containing a severed polar bear paw.

I'm also not a fan of the decision to adorn the road cap with six pawprints tracking across the left side of its bill. It strikes me as being a classic example of one of Brandiose's signature "different-for-the-sake-of-being-different"/"because-we-can" embellishments.

All of that said, what I really can't stand is the fact that Columbia Blue has been introduced to the team's color palette in such a prominent manner. I'd have absolutely no problem with it as a tertiary color used as an accent. That it is now the primary color of both the home cap and the alternate jersey strikes me as jarring and far too much of a departure from the team's longstanding visual identity.

As it stands now, I can't see myself buying any of the team's caps, which are normally my souvenir purchase of choice. I just have issues with design elements of all of them. I'd grab the home cap if the crown were Navy with a Red visor, but - alas - it isn't.

All in all, while I don't think this is the worst of Brandiose's minor-league branding missteps, it still strikes me as being a rebrand that falls short of being truly successful. That's particularly disappointing given that the PawSox are my Triple-A team of choice. I grew up supporting them. I lived a 25 to 30-minute drive from McCoy Stadium and attended their games on a regular basis. I was even in attendance at the longest game in professional baseball history. For all of those reasons, it would have been nice to see Brandiose really nail this rebrand on behalf of the PawSox.

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