Jump to content

My NFL: Simple, Sleek, Brand Cohesion (Updating with additional views)


thespungo

Recommended Posts

Team uniforms in the NFL are, generally speaking, cluttered. Two, sometimes three distinct striping patterns appear on a single uniform. Color palettes are often inconsistent. The oft-heard mantra, black for black's sake.

Over the past year I set out to give every NFL team a more cohesive, simplified uniform set. Factors such as history, uniqueness, and brand integration helped to decide which uniform elements were ownable by certain teams and how that could help give them their own distinct look and feel.

Below are concepts for all 32 teams and short explanations for certain choices and why they were made.

AFC North

Cincinnati Bengals | Cleveland Browns | Baltimore Ravens | Pittsburgh Steelers

AFC South

Indianapolis Colts | Jacksonville Jaguars | Houston Texans | Tennessee Titans

AFC East

Buffalo Bills | Miami Dolphins | New York Jets | New England Patriots

AFC West

Denver Broncos | San Diego Chargers | Kansas City Chiefs | Oakland Raiders

NFC North

Chicago Bears | Detroit Lions | Green Bay Packers | Minnesota Vikings

NFC South

Tampa Bay Buccaneers | Atlanta Falcons | Carolina Panthers | New Orleans Saints

NFC East

Dallas Cowboys | Philadelphia Eagles | New York Giants | Washington Redskins

NFC West

Arizona Cardinals | San Francisco 49ers | St. Louis Rams | Seattle Seahawks

Link to comment
Share on other sites

  • Replies 137
  • Created
  • Last Reply

f1eMyjv.jpg

zgg7Ug4.jpg

qvRFtvy.jpg

Arizona Cardinals

- Limited the use of black to an accent color.

- Numbers inspired by the team's custom type.

- Cues from the primary logo influence the sleeve design.

- Feather/sunburst stitching on the shoulders and helmet, taking cues from the Arizona flag and cardinal feathers.

Link to comment
Share on other sites

etmqHL6.jpg



twuNl09.jpg



6kEsfiR.jpg



Atlanta Falcons



- Used a brighter red, which pops brighter on solid black and conveys a fiercer, piercing image.


- Numbers inspired by the team's custom type.


- Sharp points on the color and sleeves resemble talons, taking cues from the primary logo.


Link to comment
Share on other sites

VgmkOYA.jpg



mzY5Bb3.jpg



0Bjn6oJ.jpg



Baltimore Ravens



- Overall a much more menacing, darker design for a team named after America's foremost master of the macabre.


- Purple to black gradient throughout takes cues from the raven's glossy feathers, which appear to change shades under different light.


- The number type plays off the idea of color and light refraction.


- Feather design on shoulders, taking cues from raven feathers.


Link to comment
Share on other sites

Xhq1sSW.jpg



1ZxGcqL.jpg



NxNCMAG.jpg



Buffalo Bills



- A team without a consistent striping pattern in their history, a simplified stripe here takes it's cue from the singular stripe in the team's primary logo.


- The number type is italicized and has both rounded and pointed edges, taking cues again from the primary logo.


Link to comment
Share on other sites

5O14Per.jpg



POXc84x.jpg



YtWqQjw.jpg



Carolina Panthers



- Carolina blue and white take the front seat, with black becoming the accent.


- Helmet features oversized "knock-out" version of the team's primary logo on the right side, with player number on left side.


- Numbers inspired by the team's custom type.


- Striping pattern taking cues from the panther's whiskers on the team's primary logo.


- All-black home alternate uniform a more literal interpretation of the sleek, black panther featured as the team's primary logo.


Link to comment
Share on other sites

Considering that the helmet is probably the single biggest part of a football team's identity, you should really include some images that actually let us see what they look like. Plus other angles to see details like the Raven's feather design.

Link to comment
Share on other sites

18A7x6Z.jpg



Hei5l2D.jpg



NAwUwne.jpg



Chicago Bears



- A strong, proud uniform tradition remains virtually untouched.


- Removed outline on road uniform numbers to stay consistent with striping.


- Navy pants could be substituted for the road set, but I felt orange pants would look less harsh against the white jersey.


Link to comment
Share on other sites

FZeXbDj.jpg



XWl8di9.jpg



CkoKdqW.jpg



Cincinnati Bengals



- Orange takes over as the primary color, whose namesake animal is similarly predominantly orange.


- Black striping on shoulders continues onto the chest and pants as a sublimation.


- Numbers inspired by the team's custom type.


Link to comment
Share on other sites

3G2xuHY.jpg



Mg4KB5O.jpg



EjwJTYr.jpg



Cleveland Browns



- As the Browns are in a unique position of being without a primary logo, this re-design allows them to completely own their most prominent uniform element -- the color brown.


- Taking cues from the team's colorful name and their minimalist sensibility, color blocking is the main uniform element in play here, save for a heavy brown stripe on the helmet and pants.


- The custom letter and number type gives the uniform set an almost throwback feel, keeping the set from becoming too modernist with a small wink toward the traditional.


Link to comment
Share on other sites

hWDSTrh.jpg



Dallas Cowboys



- A single shade of silver, -- blue-tinted -- is paired with a single shade of blue -- navy -- for a now thankfully consistent color palette across the entire set.


- The two-stripe pattern, a staple in Cowboys history and an ownable team element, is now applied to all uniforms.


- White pants provide a clean, crisp, and classic alternative to the silver, on either the home or away uniform.


Link to comment
Share on other sites

AoyCEsT.jpg



Denver Broncos



- The Broncos striping pattern here, resembling a horse's mane, reinforces the team brand.


- Mane stripes appear on the helmet, jersey, and pants.


- Removed striping and number outlines for a consistent look throughout.


Link to comment
Share on other sites

3CHTDea.jpg



Houston Texans



- New helmet a manifestation of the team's primary logo -- horns on the left and right, heavy red stripe down the center.


- More cues from the team's primary logo throughout, with stars on the sleeves and a horned stripe on the pants.


- Alternate Battle Red uniform an option for marquee matchups, such as playoff games or rivalry games.


Link to comment
Share on other sites

2QoiuYs.jpg



eyML6kn.jpg



0rbOgH9.jpg



Jacksonville Jaguars



- Sublimated jaguar spots over black gradients on the shoulders and pants disappear and reappear in different shades of light.


- The gradients and sublimation allow for the use of the distinctive and ownable jaguar appearance without feeling too gaudy, as animal print often can.


- A return to the teal-to-black gradient helmet, again consistent with the gradients used throughout.


- Alternate Jungle Night uniform an option for marquee matchups, such as playoff games or rivalry games.


Link to comment
Share on other sites

szxgkdY.jpg



Miami Dolphins



- A nice clean, consistent uniform remains virtually untouched.


- White socks give the home uniform the complete "white-out" look, one of the better uniform trends in recent memory.


- Aqua pants an option on the road to achieve the classic white/color look.


Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

Guest
This topic is now closed to further replies.



×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.