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University of New Hampshire new academic logo


stumpygremlin

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This was just revealed last weekend. It was designed by Chermayeff & Geismar & Haviv.

unh-logo_emblem.png

It's simple, but something feels off about it, to me...

I think, at least for me, it seems a bit off because the blue border on the left is not offset on the right with a white border around the blue. It's understandable why it's like that. But I think it creates an unbalanced look.

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It's unbalanced, and with the reversed colors it feels like I'm looking at some of kind of optical illusion. It's not pleasing visually.

And that font isn't befitting of the prestige most institutions of higher learning want to convey.

I don't like it.

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Oh :censored:,

Looks like they spent $100,000 on three logos no one liked

http://totalfratmove.com/university-of-new-hampshire-pays-100k-for-new-logos-students-hate-them/

And

http://nhpr.org/post/unh-president-opens-logo-deliberations-public-amid-uproar

So then they spent $65,000 to redo that

http://www.universityherald.com/articles/6146/20131211/university-of-new-hampshire-releases-new-65-000-logo-to-underwhelming-response-photo.htm

As to the new logo:

"The blue and white logo expresses UNH's official colors and symbolically represents the blue water and white snow that draw so many people to the Granite State,"

Here's the old logo

UNH_Logo.gif

They claim it wasn't representative of the satellite campuses

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Oh :censored:,

Looks like they spent $100,000 on three logos no one liked

http://totalfratmove.com/university-of-new-hampshire-pays-100k-for-new-logos-students-hate-them/

And

http://nhpr.org/post/unh-president-opens-logo-deliberations-public-amid-uproar

So then they spent $65,000 to redo that

http://www.universityherald.com/articles/6146/20131211/university-of-new-hampshire-releases-new-65-000-logo-to-underwhelming-response-photo.htm

As to the new logo:

"The blue and white logo expresses UNH's official colors and symbolically represents the blue water and white snow that draw so many people to the Granite State,"

Here's the old logo

UNH_Logo.gif

They claim it wasn't representative of the satellite campuses

i wouldn't use TFM as a reliable source for such things

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The one with the mockups on the second link is so much better than the one they went with.

Not saying $100k is the right price but the number of people that think these simple logos develop out of thin air, shouldn't cost very much, and can be done by "anyone" is unsettling. If you think anyone can do it, please go take a look at Zazzle or Cafepress to see what "anyone" can do.

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